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21 Experts Share How to Write Or Get Featured In Top Publications Such as Forbes, Entrepreneur or Inc.com

Do you want to be featured in publications such as Forbes, Inc., Fast Company or Entrepreneur? Have you always dreamed of writing for the Wall Street Journal, New York Times, or Harvard Business Review, but don’t even know where to start? We’ve collected top tips and advice from 21of experts who have been featured, quoted, or […]

Do you want to be featured in publications such as Forbes, Inc., Fast Company or Entrepreneur? Have you always dreamed of writing for the Wall Street Journal, New York Times, or Harvard Business Review, but don’t even know where to start? We’ve collected top tips and advice from 21of experts who have been featured, quoted, or written for top publications. Take a look below, pick a few of your favorite tips, and act on them. 

Who knows? Maybe one day, we’ll be seeing your name splashed across a Forbes article or quoted in the Wall Street Journal!


John Rampton

Who is John Rampton?

John Rampton is best known as an Entrepreneur and Connector, and co-founder and CEO of Calendar. John was recently named #2 on Top 50 Online Influencers in the World by Entrepreneur Magazine as well as a blogging expert by Forbes. John currently invests and advise several companies in the bay area. 

Where has John been featured? 

John has both written and been featured in multiple publications. John currently has columns at Entrepreneur,Inc,Fast Company, and Forbes. John’s usual topics include communication, entrepreneurship, SEO, leadership, productivity, time management, teamwork, and company culture. 

John’s Top Tips to Getting Published or Featured In a Top Publication

  1. Be authentic. Write about what you care about and stuff you actually put into practice. You can lose credibility with your close friends or team members if you are just writing stuff to appeal to an audience, but you don’t display those actions yourself. 
  2. Engage with your audience. Whether they agree or disagree with your writing, it is always good to hear feedback from the people reading your content. 
  3. Write to help others. Many people write with the hope of only helping out their business or their personal brand. When you switch the perspective to write about things that can help other people become successful, not only do you get better engagement, but you reach those personal goals, as well. 
  4. Link to related articles. Readers appreciate having other articles to read pertaining to a relevant topic. This is also a way to help out and create relationships with other authors when you link to their writing in your article. 
  5. Diversify your writing. Create a list of at least 10 different things that you are good at or passionate about. Try to write about these different things in rotation. Of course, the topics that engage your audience most and that you are most passionate about will have priority, but this gives you an opportunity to reach an even bigger following. 

How can readers follow you?

Twitter: @johnrampton

LinkedIn


Shel Horowitz

Who is Shel Horowitz?

Shel Horowitz, Transformpreneur at GoingBeyondSustainability.com, helps businesses find the intersection of profitability with social justice and environmental healing. His award-winning 10th book, Guerrilla Marketing to Heal the World, has been endorsed by Seth Godin, Chicken Soup’s Jack Canfield, the Executive Director of GreenBiz.com, and many others. You can buy his book here.

Where has Shel been featured? 

Shel has been featured in Forbesand quoted or covered in: Cleveland Plain Dealer, Home Office Computing, NY Times, Boston Globe, Fortune Small Business, L.A. Times, Women’s Day, Wall Street Journal, Entrepreneur, Christian Science Monitor, and over 250 radio stations. Shel has also been quoted or cited in books such as Million Dollar Marketing Advice by Graham McGregor and Public Relations For Dummies (For Dummies) by Eric Yaverbaum, Robert W. Bly, Ilise Benun, and Richard Kirshenbaum.

Shel’s Top Tips to Getting Published or Featured In a Top Publication

  1. Cultivate relationships with reporters. The woman who wrote the Forbes piece is someone whose newsletter I discovered in the late-90s. I wrote to her about her newsletter and we have had an ongoing professional relationship. For the Forbes article, she came to me and asked if I’d like to be profiled. Just last week, I was covered in US News and World Report by a reporter who has used me as a source for many stories over more than a decade. I believe I originally contacted him through Profnet (a paid service similar to HARO). 
  2.  Sign up for HARO and respond to queries immediately (reporters who post on HARO get deluged). 
  3. Create a template email specifically to respond to reporters, and modify it. Much faster than starting from scratch each time. The sig you’ll see below is part of that template and is different from my regular sig. The credentials, longer-form bio, and talking points are also part of that template. 
  4. Your response should be brief but quotable, with enough information that the reporter can lift directly from your query. 
  5. Have clear, interesting messaging and a compelling way of presenting your talking points. Academics especially need to be careful not to be boring. 

How can readers follow you?


Lisa Krohn

Who is Lisa Krohn?

Lisa is a leading personal assistant and personal organizer. She brings unique experience as a Hollywood archivist, event planner, manager of a preeminent European antiquity’s gallery and an executive/personal assistant to entertainment executives and entrepreneurs on both coasts. Most recently, Lisa has worked with the Buddhist scholar Robert A.F. Thurman, visionary Byron Katie, the renowned Marianne Williamson, Wikipedia founder Jimmy Wales and Jim Lahey of the Sullivan Street Bakery. She has also served as the personal executive assistant to Martha Stewart, Peter Guber, Steve Tisch, Wendy Finerman, Dawn Steel, Simpson-Bruckheimer and the general counsel of USA Networks.

Where has Lisa been featured? 

Lisa is a contributing writer for ThriveGlobal, and has been interviewed by and published in WSJ interviewFast Company, Crain’s, AE Open Forum and Quest Magazine.

Lisa’s Top Tips to Getting Published or Featured In a Top Publication

*I am known for my discreetness and aversion to being interviewed and published. I worked for 20 years continuously for premiere prominent individuals before I decided to pursue publicity for my career. Discreetness is a cherished asset that I have discerningly cultivated over the years. Please note that this is fundamental to my success. 

  1.  Philosophy. Mindfully chose prestigious, time-tested, and trusted publications. Less is more. Prestige for me was everything. Hence, The WSJ was my very first interview, and they asked to come to my residence for the interview. 
  2. My intention for the press was for one reason. “What is the most efficient and prolific way I can share who I am and provide service to others.” Please note that this is very important. I purposefully have a minimal, if not invisible, carbon footprint. Why? This fits my organic personality of being below the radar, which is an asset for me in both securing the press and clients. 
  3. Research journalists. Learn who they are personally and professionally so you can tailor your letter to speak to them. A key to your success in capturing their attention and interest is if you help them see what the advantages are for them to interview you. Do not compose standard letters to each journalist. Tailor the cover letter to the person. 
    1.  Write the journalist through the publication link. If writing them at their venue is not viable or successful, then write them via LinkedIn. 
    2. Research to see if you and the journalist have a professional or personal contact in common. Ask that person to write a note of introduction and reference on your behalf. 
  4. Be creative and tenacious. If a reporter or a journalist from a publication you want to be involved with says no, do not take this a 100% rejection to the contrary. Yes, it could be personal. The journalist may not be interested in your background and what you do. Review your letter, and be vigilant about your tone, and how you are coming across. Are you anxious? A victim? Overly confident? Or filled with hubris?
    1. Find other journalists who write for the same publication or a time where you can be prolific and write more than one person at a venue
    2. If the journalists respond that they are interested, but just not right now, be prudent and respect in your follow-up in terms of timing and frequency. Is an action that can either make it happens or create tension worth the chance? You decide. For me, the answer has always been yes; it’s worth the risk.
  5. Find venues such as HARO where you can pitch yourself and intellectual property to journalists that are seeking people to interview. HARO was instrumental for me on two fronts. 

As a writer and interviewee, I had no idea if the journalist will take my thoughts and use them as their own. I was terrified because the whole point in responding to HARO queries is to gain publicity for myself. This fear was the single most invaluable exercise for me emotionally and psychologically. 

Surrendering to the journalists and trust them is an act that set me free on many levels both professionally and personally. The irony of this is that not trusting is against my nature. I had never felt this insecurity and lack of trust before. (These feelings were not based on any negative experience I’ve had with a journalist). I projected these feelings. As I explored this internally, I saw it as cognitive healing to move forward and obliterate what was sabotaging my career. I learned that the process is everything. I have zero, zip, no control of the outcome. My success is providing the journalist with my wisdom-the end. 

  1. Research and write to publicists. Yes, they are expensive, but there are ways to address this issue. 
  2. Do not let the expense be a detractor even if you do not have any money. No, this is not naive. I have a proven track record of bringing this idea to fruition in the most prestigious interview I have had to date The WSJ. 
  3. Write up-and-coming publicists who are not famous, celebrities or have a column. They might work very hard for you for a nominal fee or at no charge. Yes, this can happen. 

Here’s a true story. For seven years, multiple times a year, I would send updates about my work to the publicist who secured my WSJ interview. In those seven years, she asked me “What was the epitome of the publication that I wanted to be interviewed in.” I said the NYTimes, and she said that I was wrong and that it should be the WSJ. And that she knew the perfect journalist for this interview. One pitch, one phone call by the publicist and the interview was a go. 

I tried for eight years following that interview to pay the publicist for her time and success in securing the interview. She refused and said it was not necessary. I was given the most prestigious and meaningful validation as a gift. 

Lessons Learned: 

•   It took seven years of tenacity. So, don’t give up. Keep tweaking your pitch in writing. 

•   Be objective about your presentation and how you come across. Have others edit your pitches and be critical about you. 

•   Lastly, but certainly not least! I was filled with hubris and entitlement after scoring the WSJ as my first interview. Please laugh at my expense. I ‘assumed’ that the whole world would be writing and calling me with congratulations and that my career would be more successful than ever. WRONG. None of my ego driven thoughts occurred; I was furious and embarrassed. What I realized is that I had to take the interview and share it with the people I wanted as clients. Huge lesson. Please note and do not make the same mistake. You have to be your publicist at this point. 

How can readers follow you?I write regularly forThriveGlobal


Philip La Duke

Who is Philip La Duke?

Phil La Duke is a long-time contributor to Entrepreneurand has over 300 published magazine articles in print (86 of them for Entrepreneur. He is published on all inhabited continents and is the author of two books. Follow him on Twitter @philladuke 

Philip’s Top Tips to Getting Published or Featured In a Top Publication

  1. Send Pitches, not articles.No one has time to read even a 500 word article, and if the book already has a similar story in the queue you’re going to get turned down anyway. 
  2. Contact an Associate Editor with your pitch. The contributions editor gets more people reaching out to him or her than he or she could ever possibly process. Associate editors like nothing better than a good story by a talented writer. 
  3. Start small.I was an associate editor for Facility Safety Magazine and a columnist for Fabricating & Metalworking Magazine long before my first article was published in Entrepreneur Magazine. Build a 
    reputable portfolio—it demonstrates the type of discipline a writer needs and the stability that publishers and editors want to see. 
  4. Stick to what you know.Don’t pitch stories about places or topics of which you know very little or not at all. It’s easy to get caught up with the big news stories and try to write what you think the magazine will print. Write from your heart about a topic you know well 
  5. Recognize that competition is stiff.These magazines are approached by top experts AND top PR firms looking to get their work or their clients in print and they are likely much better at pitching than you. 
  6. Don’t try to use the story as a promotional platform.  I get offers often to mention a particular company (sometimes $100 or more per mention) which I decline religiously. Beyond being of questionable journalistic integrity, it’s also against the terms and conditions that you sign as a 
    contributor. 
  7.  Find the hook.I wrote about North America’s oldest hatter (Henry the Hatter) being forced from its iconic location because of progress that was set in a deeper context of Detroit’s resurgence and how change has its victims. When the store reopened I wrote Detroit Renaissance, which is about new beginnings and I featured the new location, but I also talked to about a dozen small start-ups also part of the revitalization, and several people who were upset that businesses that had been around for 50-100 years were shutting down their shops because they couldn’t afford the higher rents. So, the company (who I had no vested interest in) was secondary in both stories to the larger context. 
  8. Check your ego.The story you submit may end up much different than the story that gets printed. If you have a fragile ego that can be devastating. But you need to recognize that even the best writers need to establish a rhythm between the editorial staff/philosophy and the author.
    Every heavy edit I have ever had on one of my stories did nothing but make it better. 
  9. Read the magazine.This obvious piece of advice is perhaps the most overlooked. Reading the magazine gives you a great idea of what kinds of stories they are printing, and what sort of stories they aren’t printing. That having been said, you also shouldn’t submit a story that the magazine has just published in the last couple of months. 
  10. Keep at it.This is no coward’s game, and it’s not a gig for hobbyists. Pitch, pitch, pitch. Trust me, the magazines will tell you, usually with brutal honesty, if they are sick of hearing from you, if your 
    work is not good enough for the magazine, or if they just don’t think you get them. If they don’t tell you to stop pitching ideas, keep pitching, and good luck. 

How can readers follow you?

Follow me on Twitter @Philladuke 


Michael Jon Lazar

Who is Michael Jon Lazar?

Lazar is also a nationally syndicated freelance writer that contributes to a wide variety of printed and online mediums, covering topics that range from finance to sports, technology, travel, auto and much more. Mr. Lazar has been quoted or featured often in national publications such as Inc., Huffington Post, Forbes, Entrepreneur, Wall street Journal, CNN I Reporter, AP, Insight, Bloomberg, Reuters, Yahoo Finance, MSN, CNBC, Market Watch, Motley Fool, Now It Counts, Tech Cocktail, KissMetrics, Engadget and countless others.

Where has Michael been featured in?

Michael has been featured or quoted in EntrepreneurHuffPoIncEngadgetInsight,  Associated PressYahoo FinanceForbesIBMGrowth HackersTech.coKiss Metrics, and American Express 

Michael’s Top Tips to Getting Published or Featured In a Top Publication

  1. Present invaluable information to the readership. This means using well-researched, thought-invoking pieces that are on par with what the staff writers have to offer to garner interest from the medium or the author that’s culling your piece, info or quote, etc. 
  2. Speak from an authority voice. These mediums typically want an expert point of view that can benefit their readers and audience. If you speak from a position of authority on a topic you’ve mastered, you’ll have a better reception. 
  3. Use conversational tone. It’s imperative that you write using natural, common terms that everyone will understand. Today’s audience isn’t looking for a doctoral thesis and doesn’t want to have to pull out the dictionary to decipher your writer’s code. Most editors don’t, either. Use easy-to-understand words and fully explain your stance in simple terms. 
  4. Mind your grammar. Editors at popular mediums are impatient. They want to see publication-ready pieces that require minimal editing. After all, that’s what their top writers send them every day. Make sure your final submission has been properly fact-checked and consists of proper grammar, style and prose. 
  5. Pat yourself on the back when you get published. I always made sure to gain hyperbole from major features, quotes or guest articles by announcing them in a nationally distributed press release; and then I syndicated that PR over my collective personal and company social channels to gain maximum saturation. 

Kari DePhillips

Who is Kari DePhillips? 

Kari DePhillips is the owner of The Content Factory, a digital PR agency that represents brands ranging from ASTROGLIDE to enterprise-level SaaS companies

Where has Kari been featured? 

Kari and her team have regularly secure features in top publications for the firm and for their clients. In the last year, Kari has been featured in Fast Company three times, NBC News has referred to Kari as the ‘CEO who takes job perks to the max’ and Thrive named Kari as “a limit-breaking female founder”

Kari’s Top Tips to Getting Published or Featured In a Top Publication

Use HARO and get in early. To learn how to get the most mileage out of your HARO responses, check out this link

How can readers follow you?

Check out our onlinetraining courses and guides! 


Caleb Backe

Who is Caleb Backe?

Caleb is a Certified Personal Trainer and Health & Wellness Expert for Maple Holistics, a company dedicated to cruelty-free, natural, and sustainable personal care products. You can learn more at calebbacke.com.

Where has Caleb been featured? 

Caleb shares his business insight and health and wellness expertise with dozens of high-ranking websites, including Business Insider, Forbes, AMEX, US News & World Report, Huffington Post, and Reader’s Digest.  

Caleb’s Top Tips to Getting Published or Featured In a Top Publication

As a marketing professional and health & wellness expert for a personal care products company, it is my mission to educate the masses regarding the importance of natural care, as well as ethical business practices. 

Through my marketing work, I’ve perfected the art of what I like to call symbiotic outreach – a system by which clients create content around my consulting, and I benefit through the name mentions that they provide in 
their content. My tips are as follows: 

  1. Create a personal brand.Make sure you’ve got an internet trace and a publication history online – otherwise, most content curators will not want to do business with you. Make yourself your own name-brand in your industry with legitimate name recognition and you’ll find companies approaching you more often than you approach them. 
  2. Maintain a personal website and social profiles.There are many ways in which people do business online these days – have all of your bases covered to make it easy for everyone to get in touch with you, regardless of their personal preferences. 
  3. Be proactive. Don’t wait for the phone to ring – contact journalists and companies whose content could stand to benefit from your expertise with your genuine offer of partnership. 
  4. Never stop learning. Educating yourself is not only a priority but a necessity. You may be an expert in your field now, but will you be in a year from now as your field evolves and naturally changes? Keep learning about industry trends so that your knowledge and level of expertise is always up-to-date. 
  5. Never turn down a request for help.When you underestimate the potential of an email from a journalist asking for help, you’re limiting your own networking potential. Sites, companies, and journalists all grow with time – never turn down the opportunity to work with a website or a 
    journalist because you think they just aren’t big enough. If that company or journalist grows into a powerhouse, you’ll have made an invaluable investment in terms of time. 

How can readers follow you?

Twitter http://twitter.com/mapleholistics
Facebook http://facebook.com/mapleholistics/
Instagram http://instagram.com/mapleholistics/


Stephynie Malik

Who is Stephynie Malik?

Stephynie Malikis an award-winning CEO turned Executive Leadership Coach with over 25 years of experience. She successfully ran her own business, Malikco, for over 16 years while building her reputation as a coach for high achievers in the corporate and entrepreneurial world. 

Where has Stephynie been featured? 

Stephynie Malik is a member of the Forbes Coaches Counciland has written articles and participated in Expert Panel articles. She has done numerous expert panels centered around advice for current and future business owners.

Stephynie’s Top Tips to Getting Published or Featured In a Top Publication

  1. Do NOT send canned emails when reaching out to be a guest on a podcast or for an interview. Take the time and put effort into writing the email request.
  2. Be yourself! You are your biggest asset! Use it! People want to hear from real people who share their failures as well as their wins. 
  3. Proofread every single thing. Let your professionalism shine through your writing. 
  4. Reach out to relevant publications. If your interests, beliefs, or expertise align with that business the more likely they are to connect with you. 
  5. Be available! If you’re requesting to write for them or be a guest on their show and you aren’t very open, they’re more likely to move onto to someone else who is. 

How can readers follow you?

Readers can find me at:

  • Website: stephyniemalik.com
  • Twitter: @ stephyniemalik
  • Instagram: @ stephyniemalik
  • Facebook: stephyniemalikcoaching
  • Forbes Profile

J. Kelly Hoey

Who is J. Kelly Hoey?

Kelly Hoey is the author of Build Your Dream Network: Forging Powerful Relationships In A Hyper-Connected World. Kelly has appeared on CNBC’s Power Pitch, moderated the popular Meet The Innovators speaker series at Apple and is a contributor to publications such as GOBankingRates and Forbes.com, as well as the guest host of the “Business Builders Show with Marty Wolff” podcast.  

Where has Kelly been featured? 

Kelly has contributed to Forbes, Inc. and Fast Company and a byline in the New York Times. Kelley has been quoted and/or featured in the WSJ, New York Times, Real Simple, AARP, Forbes, Inc. Fast Company and more.  Recent posts have focused on Kelly’s expertise (networking). Earlier features are related to her previous work in the startup community such as female founders or women investors, and before that, Kelly’s role as manager of professional development for a global law firm.

Kelly’s Top Tips to Getting Published or Featured In a Top Publication

  1.  Test ideas share your point-of-view and showcase your expertise before immediately rushing off to pitch the media. Do this by writing blog posts, sharing updates on LinkedIn and sitting on panels.  
  2. Be discoverable. Don’t hide your expertise behind an old headshot and outdated bio on a corporate website. Update your profile to reflect the expertise you want to be found for. 
  3. Embrace Twitter, LinkedIn and Instagram. Social platforms democratize access to new ideas and expertise. Stop fearing them and leverage them to not only share ideas but to discover who is talking about the subject matter you care about.  
  4. Pitch stories not PR. Publications are seeking meaningful content. Your expertise (or new company launch or funding round) is not of interest unless there is an angle.   
  5. Understand the time and work pressures a journalist is working under. It is unlikely that they have time to jump on the phone to explore story angles with you. Be responsive to them if they reach out.  

How can readers follow you?

Websites:http://www.jkellyhoey.co 
Twitter:https://twitter.com/jkhoey

LinkedIn:https://www.linkedin.com/in/kellyhoey


Danielle K. Roberts

Who is Danielle K. Roberts?

Danielle K. Robertsco-founded Boomer Benefitsback in 2005 and has since built an award-winning healthcare agency dedicated to helping seniors navigate and understand Medicare to ensure that seniors are completely educated during their financial planning process.

Where has Danielle been featured? 

Danielle has written for Forbes

Danielle’s Top Tips to Getting Published or Featured In a Top Publication

  1. A great way to increase your chances of being published is to apply for one of the Forbes Councils. Council members have an opportunity to write on their topic and submit it to a Forbes editor for consideration. It’s also an excellent way to collaborate with other successful people in your field. 
  2. It’s also a great idea to pitch compelling headlines and doing your homework. Get to the know the publication and the writing style of its journalists before putting together your pitch. You can then craft your pitch to make it clear that you actually read their publication and have something truly interesting to add. 

Paige Arnof-Fenn

Who is Paige Arnof-Fenn?

Paige Arnof-Fenn is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, V! irgin, The New York Times Company, Colgate, 
venture-backed startups as well as nonprofit organizations. She graduated from Stanford University and Harvard Business School. Paige is a popular speaker and columnist who has written for Entrepreneur and Forbes. 

Where has Paige been featured? 

Paige has written for Entrepreneur and Forbes. She writes about being an entrepreneur, the trials and tribulations of starting and running a business. Her most popular columns include the importance of good manners,how you know it’s time to start a businesshow to grow your business through reinvention, and customer loyalty 

Paige’s Top Tips to Getting Published or Featured In a Top Publication

  1. Do not be promotional, focus on advice that helps the readers solve their 
    problems if you give great advice and they want to talk further they know 
    how to find you 
  2. Use headlines and bullet points to make it easy to read remember most 
    people are scanning it on their phones and do not want to scroll through 
    heavy text 
  3. Pick timely or evergreen topics that will appeal to a broad base 
  4. Always meet or beat your deadline, the editors want to work with 
    professionals who are low maintenance and easy to work with 
  5. Be authentic so that you have a unique voice to share your lessons 
    learned, I think it helps build a strong brand and stand out from the pack 

How can readers follow you?

My LinkedIn profile is: https://www.linkedin.com/in/paigearnoffenn. All of my articles can be found at http://mavensandmoguls.com/articles.html 


Mark Chussil

Who is Mark Chussil?

Mark is the founder of Advanced Competitive Strategies, Inc. He is a highly rated speaker, author, and contributor to dozens of articles. His clients have included Fortune 500 corporations on six continents.

Where has Mark been featured? 

Mark has been quoted, featured, and published in Harvard Business Review blog, Fast Company, Harvard Management Update, The New York Times, The Wall Street Journal, and many others.

Mark’s Top Tips to Getting Published or Featured In a Top Publication

  1. Have something to say. This is the hardest part, and the most 
    gratifying. Think. Come up with a different take on what you observe in the 
    world. Ask and answer difficult questions. Think some more. 
  2. Communicate with clarity and respect. Anyone can rant (e.g., 
    Twitter). You won’t get into a top publication by ranting. Read others’ 
    work. Pay attention not only to what they say but also how they say it. 
    Grammar counts. Elegance is a bonus. 
  3. Do the work. We’re all dazzled by prodigies who do some stupendous 
    thing at the age of four, but that’s not how it works for those of us older 
    than four. Learn your field. Build a network. Get a coach. Ask for feedback. 
  4. Prepare for rejection. Treat editors and reporters with kindness: 
    they are drowning under information, sources, and wannabes. Don’t be too 
    quick to think there must be something wrong with your work when you keep 
    getting rejected, but also don’t think it’s a numbers game and make up 
    excuses not to adjust and learn. 
  5. Or just be a four-year-old prodigy who thinks stupendous thoughts 
    before breakfast, captures them in gorgeous prose before lunch, and 
    announces a book deal on network TV by dinner. What a day! 

How can readers follow you?


Kent Lewis

Who is Kent Lewis?

Kent Lewis is President & Founder of Anvil.

Where has Kent been featured? 

Kent has been quoted in publications including Business News Daily, EntrepreneurForbes, Fast Company, Inc.,New York Times, Reader’s Digest. In fact, last year, Kent generated over 90 mentions, and 80 the year previously, primarily via HARO pitches. Kent has also written for publications including iMedia, Portland Business Journal, Online Marketing Institute and SmartBrief. You can learn more here.

Kent’s Top Tips to Getting Published or Featured In a Top Publication

  1.  Follow the rules, especially for HARO pitches: make sure you qualify before responding. When you respond, make sure you answer the question(s). Seems simple, but I get a feeling (based on our success and feedback from the media) that we do a good job on this front. 
  2.  Demonstrate your credibility. I always open a pitch with my relevant credentials and follow with related links that further illustrate thought leadership and credibility. 
  3. Provide enough information to be considered but don’t flood the editor with too much information. It’s a delicate balance: provide enough information to differentiate and provide credibility, but not so much that it overwhelms or frustrates the editor. Less can be more, as it increases the probability they will follow up with you for more information. 
  4. Demonstrate thought leadership by authoring articles and blog posts on timely industry issues and trends. I typically author 2 articles a month on digital marketing, for example. 
  5. Speak regularly inside and outside your industry on topics of expertise to further enhance credibility. I’ve averaged 30 speaking gigs annually the last 15 years, for example. 

How can readers follow you?


Igal Dahan

Who is Igal Dahan?

Igal Dahan is a fifth-generation jeweler and president of IGAL DAHANjewelry. He designs five lines including The Saturnalia Collection of fine-art, pink and blue sapphire pieces and his latest iteration, The Winder of Love. Elton John, Kim Kardashian, The Hilton Sisters, and Matt Damon have worn his pieces, and his previous Cuffs of Love line has is distributed in 26 countries.

Where has Igal been featured? 

Igal has been featured in Forbesand Esquire

Igal’s Top Tips to Getting Published or Featured In a Top Publication

  1. Have a unique point of view. 
  2. Offer to assist busy reporters with their stories by lending your expertise. 
  3. Having a unique career or type of expertise is helpful. For Igal, 
    for example, there are less high-end precious-gemstone jewelers than attorneys or accountants. 
  4. Understand reporters’ needs, including deadlines and what they enjoy writing about. Igal was featured in Forbes with a reporter who covers hospitality, lifestyle and luxury living in a how-to article about how to shop for precious-gemstone jewelry. 
  5. Anticipate a reporter’s needs. Igal was featured in publications including Esquire because his team anticipated that reporters writing about Meghan Markle’s wedding ring might need an expert to comment on her engagement ring as well as speculate on the royal wedding rings. 

How can readers follow you?


Marisa Vallbona

Who is Marisa Vallbona?

Marisa is founder / President of CIM Inc PR, with offices in Southern California and Texas, and co-founder of PRConsultants Group, a network of independent PR firms featured in INC magazine and the book Alpha Dogs: How Your Small Business Can Become a Leader of The Pack, as well as in other media. Marisa and her team at CIM and PRConsultants Group represent world-renowned brands and have won the top industry awards. 

Where has Marisa been featured? 

A network Marisa founded was featured in the September 2001 cover story of INCmagazine which led to increased business, numerous world-renowned brands hiring us, and being featured as a chapter in the book “Alpha Dogs: How Your Small Business Can Become A Leader of The Pack” by Donna Fenn 

Marisa’s Top Tips to Getting Published or Featured In a Top Publication

  1. When my two partners, Solveig Raftery and Barb Harris, and I co-founded PRConsultants Group, we did a lot of PR around it and made sure word got out. It’s one thing to do great work, but if others don’t know about it, you won’t benefit. Determine a dream list of where you want to be featured and make sure you target those outlets in your PR and social media. INC pursued us because they were one of the many business publications on our news release distribution list. 
  2. The best exposure and results happen when you work your hardest to provide good service and results for others because they will always be your best pipeline for business and growth. We’ve found over the years that our clients bring us with them as they move from brand to brand, while the companies they left keep us on. It’s a fantastic growth model. The bigger you grow, the better your chances are for being noticed in major media outlets. 
  3. Ask for referrals. When you do great work, there’s nobody better to close the sale for you than a happy client. 
  4. You are your brand 24/7, so curate it well. Anything and everything you do is permanent, so think carefully before you post on social media because it could be retrieved at a later date. When you are in public, consider that anything you do could be recorded. You don’t want negative media exposure! 
  5. Being caught in a lie is far worse than anything the truth can ever reveal. If your company is in trouble, be transparent and accessible to the media and public in order to restore your credibility. 

How can readers follow you?

  • Twitter: @mvallbona 
  • Instagram: @mvallbona 

Krystal Covington

Who is Krystal Covington?

Krystal Covington is the CEO of Women of Denver and a Marketing Consultant.

Where has Krystal been featured? 

Krystal has been both a writer forand been written aboutin Forbes, and was recently featured in a story on Fast Company

Krystal’s Top Tip to Getting Published or Featured In a Top Publication

Becoming a contributor today is challenging since there are now so many people who are interested in doing so as a way to build their personal brands. Starting with relationships directly connected to editors can help 
as well as using avenues such as the Forbes Councils to earn an opportunity to write. 

I was featured in Fast Company after responding to a HARO query on a topic where my expertise was needed. The writer interviewed me over the phone and featured me in 3 paragraphs of her article’s content. My Forbes feature came as a result of networking with a contributor there who was looking for connections and tips to reach her own personal goals. I helped her and was later asked to be featured in one of her articles. 

How can readers follow you?


Chip Huyen

Who is Chip Huyen?

Chip Huyen is a writer and AI researcher based in Silicon Valley. Her books have sold more than 150,000 copies. She’s working on her 5th book on the modern Vietnamese mindset.

Where has Chip been featured? 

Chip was published in Le Monde for the article Confession of a so-called AI expert. She originally published the post on my blog. After it was featured on the front page of Hacker News, Le Monde asked if they could translate and publish the article in French. 

Chip’s Top Tips to Getting Published or Featured In a Top Publication

  1. Write about what you yourself find interesting. If you do, a lot of other 
    people might find it interesting too. 
  2. Start with a blog to increase your online presence. You never know who 
    will stumble upon it. 
  3. Add something personal. 

How can readers follow you?

  • Website: huyenchip.com 
  • Twitter: @chipro 

Aliza Sherman

Who is Aliza Sherman?

Aliza is the cofounder and CEO of Ellementa.  Aliza is also a web pioneer, founder of the first woman-owned Internet companies, Cybergrrl, Inc. and Webgrrls International, and is the author of the upcoming book “Cannabis and CBD for Health and Wellness” (Ten Speed Press, June 2019). 

Where has Aliza been featured? 

She has been featured in Forbes (about woman-owned company seeking funding), and also featured in Entrepreneur (Green Entrepreneur) about founding Ellementa.

Aliza’s Top Tips to Getting Published or Featured In a Top Publication

  1. Identify the Right Reporter. For my first Forbes piece, I found writer Julie Weed on Twitter, followed her, then reached out to her with a compelling and targeted pitch. It took a few emails, but I finally got a favorable response. 
  2. Offer them a story bigger than you. Pitches often sound like self-serving commercials. Make your pitch a service to the writer. Offer to make introductions to compatible companies and pinpoint a bigger trend. Don’t make your pitch a commercial. Make it a collaboration. 
  3. Stalk Reporters – Nicely. Strike the delicate balance between being persistent and being a pest. Ask the reporter about their needs and their preference for follow ups – then follow what they say. Find ways you can be useful to them without constantly hounding them about your story idea. 
  4. Don’t Get Mad or Give Up. It can be frustrating when a reporter doesn’t like your pitch or doesn’t respond. You’re busy, they’re busy. Be respectful and circle back when you have another great pitch. 
  5. Ask for a Referral. Not every pitch is perfect for every writer. If you’re not getting anywhere with one, ask if they have a colleague who might like the story idea. Note that freelancers don’t always know other writers at a publication so go through each outlet’s website and search for another writer to pitch. 

How can readers follow you?

Follow Aliza on Twitter at @alizasherman, on Facebook at https://www.facebook.com/alizasherman, and LinkedIn at https://www.linkedin.com/in/alizasherman. 


Allen Adamson

Who is Allen Adamson

Allen is Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. Prior to this Allen was Chairman of Landor Associates, a global communications and brand strategy consultancy.  Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he provided guidance for non-profit organizations including the 9/11 Memorial and Museum, the Central Park Conservancy, and the Council on Foreign Relations, among others.

Before leading Landor, Allen worked on both the agency and the “client side” of the industry.  At Unilever he was a marketing executive across a number of major packaged goods brands. He also held senior management positions at Ogilvy & Mather and DMB&B. 

Where has Allen been featured?

A sought-after industry commentator, Allen has appeared on ABC News Nightline, NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also regularly writes a column on current branding topics. He is a frequent guest lecturer at New York University’s Stern School of Business, the Samuel Curtis Johnson Graduate School of Management at Cornell University, and the Harvard School of Continuing Education. He is a member of the American Management Association and speaks on branding for a range of professional organizations, corporate events, and at industry conferences. 

Allen’s Top Tips to Getting Published or Featured In a Top Publication

  1. Don’t Use Jargon-no marketing words. Avoid “strive to build customer satisfaction”. If you sound like any textbook, you will be invisible. Write and speak cleanly and clearly. 
  2. Write and speak in soundbites or snapshots. The longer you talk, the less likely you are to be published. Avoid long, rambling or complicated thoughts. Don’t translate.
  3. Timeliness matter. Be flexible, and talk when the reporter is writing, not when it is convenient for you.
  4. Be provocative. Don’t say the obvious, safe, expected perspective. If something is terrible, say that it is terrible, not ‘it could be stronger’ or ‘there are opportunities to strengthen its impact’. People want distinct points of view. 

How can readers follow you?

·        Amazon link to Shift Ahead

·        Twitter https://twitter.com/adamsona

·        Facebook: https://www.facebook.com/ShiftAheadBook/


Adam Cole

Who is Adam Cole?

Adam Cole is a jazz Musician Who Writes Books

Where has Adam been featured? 

Adam has been featured in Reader’s Digest, Psychology Today and Martha Stewart Weddings.  For Reader’s Digest, the topic was The Life Changing Impact of ‘Take Your Daughter to Work Day.  For Psychology Today, it was ‘The Michelangelo Effect – When Your Partner Brings Out the Best in You. Martha Stewart included Adam in a piece called The Most Important Truths About Marriage. 

Adam’s Top Tips to Getting Published or Featured In a Top Publication

  1. Find out what writers (or, if you’re a writer, what editors) are interested in.  They’re the entry point into the publication.  Connecting with them is the first step. 
  2. Pitch a story to them that is as close as you can get to their area of interest.  The story should be both original to you, so it couldn’t have come from anywhere else, and exactly what they’re asking or looking for.  If either of these things aren’t there, you’re just in the way of their next story.
  3. Choose writers who are looking for stories that you tell well.  Tell stories that are relevant to you and your life, and that you can present in an interesting way.  If you’ve never been a rodeo clown, you might not want to attempt to describe the life of a rodeo clown. 
  4. Pay attention to their requirements and deadlines.  Just like when you’re looking for a job, the authors are weeding through dozens, maybe hundreds of submissions and they will quickly throw out anything that doesn’t initially look like what they want. 
  5. Provide your information for them to contact you.  Keep their info so that you can follow up if necessary.  If they do not give you a timeline, and you do not see publication in a couple of months, follow up once with a brief, polite note, and then let it go. 

How can readers follow you?

nethttps://twitter.com/mymusicfriend 


Monique Guild

Who is Monique Guild?

 Monique is the founder and Creator of Intuitive Goal™.  She is a Business Intuitive, Turnaround and Development Strategist. A few of Monique’s previous successes includes working alongside media consultants for the Democratic Party during the 2016 Presidential Election, mediating the partnership of the most prominent El Salvadorian family, assisting a client in obtaining a job with the World Economic forum overseeing the general counsel of weapons of mass destruction, and navigating rough waters with a previous client during Mitt Romney’s run for presidency.

Where has Monique been featured? 

Monique has been featured in the L.A. times, Wall Street Journal, NBC, ABC and numerous radio and television shows.

Monique’s Top Tips to Getting Published or Featured In a Top Publication

  1. Know you have a unique ability. 
  2. Identify what that it is. 
  3. Hear how it is guiding you in life and business. 
  4. Harness it, stay focused, don’t compare yourself to others – that is a distraction from hearing how you are uniquely being guided. 
  5. Most importantly, honor your ability, stay true to yourself and the media outlets will find you. 

How can readers follow you?

So here you have it! A huge thank you to all of our experts. You are the real authors of this post!

If you found this post useful, share it with your friends and network.

Follow me at Twitter: @ChristinDWarner


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