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Chelsea Jewel of ‘Soulful Journey Coaching’: “Done is better than perfect”

Sometimes you have to clear space and let something go in order to allow for new things to come in. Your energy and time are limited, valuable resources — and as such, they require that you spend them on the things you want your return from. I especially saw this come to reality as I was trying to […]

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Sometimes you have to clear space and let something go in order to allow for new things to come in.

Your energy and time are limited, valuable resources — and as such, they require that you spend them on the things you want your return from. I especially saw this come to reality as I was trying to manage starting up my own business while still juggling my corporate job. I was in a total catch 22 — I wanted to have the financial security of making a full-time income from my new business, even though I only had one foot in the door. I finally got to the point where I realized that I couldn’t make a full-time income in my new business given the limited time I had available for it — and even though it was scary and uncertain, I had to let go of my full-time job to be able to fully dedicate my time and energy to my own business.


The COVID19 pandemic has disrupted all of our lives. But sometimes disruptions can be times of opportunity. Many people’s livelihoods have been hurt by the pandemic. But some saw this as an opportune time to take their lives in a new direction.

As a part of this series called “How I Was Able To Pivot To A New Exciting Opportunity Because Of The Pandemic”, I had the pleasure of interviewing Chelsea Jewel, Founder of Soulful Journey Coaching.

Chelsea Jewel is an Intuitive & Spiritual Life Coach & an Intuitive Astrologer who helps others awaken to their highest potential. After a 10-year career in corporate marketing, including a ‘dream job’ doing social marketing for Coca-Cola’s FIFA World Cup campaign, Chelsea experienced a spiritual awakening and realized that she was headed down a career path that didn’t feel sustainable or fulfilling anymore. Embarking on her own journey of self-discovery and healing led Chelsea to finally come out of the spiritual closet and fully embrace her own intuitive abilities so that she could help others positively transform their lives. Now, as the Founder of Soulful Journey Coaching, Chelsea works with others who are just like she once was — stressed and burned out from corporate life but unsure of what to do instead — to uncover their true Soul Purpose and their own unique path towards a fulfilling and heart-led life.


Thank you so much for doing this with us! Before we start, our readers would love to “get to know you” a bit better. Can you tell us a bit about your childhood backstory?

Thank you so much for this opportunity to share my story! I grew up in Atlanta, GA with a single mom, and we have always been very close — lots of people compare us to the Gilmore Girls! I was a bit of a nerd growing up, but also super competitive — I loved reading and actually enjoyed going to school, and one of my biggest passions was (and still is) playing soccer.

One thing that I love to tell people about, given my line of work in the spiritual world, is that I wasn’t overly intuitive growing up. I wasn’t one of those kids who was seeing spirits and auras from a young age, although I was definitely empathic and compassionate towards others. I think this is important for people to know though, because it proves that you don’t have to be someone who grew up with extraordinary gifts or abilities in order to do what I do now. I grew up as just a very normal kid, and my intuitive abilities didn’t really come to the surface until later in my life when I consciously worked on strengthening them.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

One of my favorite quotes that I remind myself of often is from Howard Thurman: “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

To be honest, I realized right before I made my pandemic-inspired pivot that I wasn’t living this out in my own life by staying in my corporate marketing job. There was this little tiny inkling inside of me that had been telling me to pursue coaching and intuitive/spiritual work, but when I looked at everything very logically, I kept thinking to myself, “But does the world really need another coach?” I was seeing so many coaches and spiritual leaders pop up on social media, and while I found a lot of them inspiring, I didn’t feel like I had anything truly unique to bring to the table in that line of work.

But the universe put this quote in front of me again at just the right time and reminded me that I wasn’t just trying to fill some sort of market gap with my career — I was trying to find what made ME come alive. That gave me the permission I felt I needed at the time to pursue my new intuitive and spiritual coaching path, even though it seemed like an over-saturated and growing market.

The other aspect to this quote that took me a long time to realize was that following ‘what makes you come alive’ doesn’t mean that you’re making an irreversible, life-long commitment to that thing. On the contrary, I believe we should ask ourselves every morning what makes us feel alive — because it’s very likely that it’ll change from day-to-day and over time. I had been unknowingly holding myself back because I couldn’t give myself the guarantee that this whole coaching and intuitive work idea would make me come alive at all once I actually pursued it, let alone if it would still make me feel alive after doing it for more than a year; all I had to go off was the expansive feeling I got when I thought about a future life where I could help people positively transform their lives and connect with the deeper parts of themselves. That, I learned, is enough. The feeling of expansiveness, of potentials and possibilities, is enough of a breadcrumb that, if you follow it, will lead you into feeling fully alive.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

The book Journey of Souls by Dr. Michael Newton was one that completely shifted my perspective on life and why I’m here, living this life that I’m living. It includes direct transcripts from ‘life between lives’ hypnosis sessions that Dr. Newton conducted with his clients — so basically, he regressed them in a deeply relaxed hypnotic state so they could access information from their subconscious and superconscious minds. I learned so much from this book about the principle of karma, why our souls choose to come into specific lives on Earth and what we’re here to grow and learn from.

This book had such a profound impact on me because it really made me ‘zoom out’ on the perspective of my life. It’s so easy for us to get caught up in the details of our lives and the very real challenges we face. But this book made me realize that even though we all experience suffering in our lives, that suffering serves a very real and very deep purpose for our souls’ growth. It sounds slightly counterintuitive, but once I was able to shift my perspective and see how all of my life experiences — especially the negative ones — had taught me something and helped me grow, I was able to lift myself out of that victim mentality that I was at the mercy of life happening to me. This book really left me feeling empowered about why I believe my soul chose to live this life and what I’m here to do to help others.

Let’s now shift to the main part of our discussion. Can you tell our readers about your career experience before the Pandemic began?

I had been working in corporate marketing for the past 11 years of my career, and at the time when the pandemic hit, I was doing social media marketing for a B2B tech company. I had had a lot of success in my career so far — including landing my actual dream job back in 2016 as the Content Manager for the 2018 FIFA World Cup Trophy Tour by Coca-Cola, where I got to travel around the world on a private plane and execute marketing campaigns for arguably the most well-known brand on the planet, Coca-Cola.

After I had that job with Coca-Cola, I honestly kind of felt like my marketing career had peaked, and I needed to make a decision about what I wanted next in my career. Climbing the corporate ladder and continuing on in corporate America made a lot of sense on paper, given my achievements and work ethic, but my heart was no longer in it. I had a great job title, salary and comfortable benefits, and so this realization that I might want to do something completely different with my life felt really overwhelming and terrifying for quite a while — especially because I wasn’t even certain about what I wanted to do instead.

What did you do to pivot as a result of the Pandemic?

The moment I really, truly committed to my pivot was when I signed up for my life coaching certification. It was a big investment, in terms of both money and time, so making that commitment felt like a significant turning point in my story. I finally decided to jump all in and go for it after some deep inner reflection at the start of the pandemic. That’s actually one of the most beautiful gifts that I think the year 2020 gave us all: Deep reflection and a reprioritization of our values and how we were living them out in our day-to-day lives. When life as I knew it was threatened and changed, it really gave me the opportunity to look around and ask myself what was worth fighting to keep the same and what was being asked to be released from my life.

Like I just mentioned, I had known for a while on some level of my consciousness that my career in marketing wasn’t lighting me up anymore and needed to be released. The pandemic gave me a kind of permission to take bigger risks and stop playing it safe in my career. Sure, I didn’t know if the whole coaching thing would actually work out, but if the whole world was going topsy turvy, it seemed as good a time to try it out as any.

Can you tell us about the specific “Aha moment” that gave you the idea to start this new path?

I was having a casual phone conversation with one of my intuitive mentors — we had talked before about my potential for doing intuitive readings and stepping into a career more in the spiritual world, but I just kept thinking I wouldn’t be able to do that until I felt fully confident in own intuitive abilities. She asked me a simple but powerful question in the middle of our conversation: “So why haven’t you started your spiritual business yet?” And I didn’t really have an answer for her. I realized that I was waiting for a feeling of certainty that would never come. I guess it’s kind of like that advice people give to potential new parents — that if you wait for the perfect moment, you’ll be waiting forever.

So again, after some deeper reflection stemming from that question, I decided that instead of waiting for absolute clarity and certainty, I would go ahead and start moving in a new direction that excited me and just see what happened. And instead of waiting until I felt like an expert in a completely new industry, I would start trusting myself to navigate the unknown terrain of my life without having a 5-year vision with back-up plans set up ahead of time.

How are things going with this new initiative?

It has been going even better, and honestly much faster, than I ever could have hoped for or expected. I fully believe that once you step into your true soul purpose, you step into this flow and alignment where the universe can support you, and I have felt that along every step of the way in pursuing this new initiative. It has also been really cool to see how my previous experience in the marketing world is serving me in this completely new industry — now I get to market myself and my own words and dreams instead of doing that for someone else!

Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

My mom has always been my biggest cheerleader and supporter, even when my choices (like choosing to leave corporate America and start my own business in the middle of a global pandemic!) may not make sense to a lot of other people looking in. Additionally, most of my family are a bit more conservative and grew up in more traditionally religious homes, so I was definitely anxious about sharing my new path with everyone and ‘coming out of the spiritual closet’ so to say. I was really afraid of my family members writing me off and thinking I was too ‘woo-woo’ or ‘crazy’ for thinking I could read people’s energy without even knowing them. But my mom has been leading the way in supporting me through this new venture and her championing has given me a lot more courage to continue speaking my truth.

Can you share the most interesting story that happened to you since you started in this new direction?

I think the most interesting story is about when I first realized I could even do all this intuitive work. I had always been secretly interested in seeing psychics, mediums, astrologers — basically anyone who could help connect me with the more energetic and spiritual side of life; but I had always assumed that in order to be one of those people, you had to have been born with extraordinary gifts. I thought that since I wasn’t one of those kids who was seeing spirits and auras since the age of 4, I must not have those abilities, and I’d just always have to rely on paying someone else to help me connect into my own energy and the messages from my soul.

In early 2020, I was a part of an intuitive development group and I went into my first energy reading practice fully prepared to not receive any intuitive messages at all or to maybe receive completely random, off-base things for the girl we were practicing reading for. I did as I was taught by my intuitive mentor and meditated on her energy before our practice call together, taking notes on whatever intuitively popped into my mind as I scanned through her energy. I didn’t know her or anything about her at all, so I surprised myself by taking about 3–4 pages of notes in my meditation, filled with intuitive messages to share with her, although throughout the whole process I was sure I was just making it all up.

The biggest surprise was getting on the call and receiving validation on pretty much everything that was in my notes! I had expected these intuitive ‘downloads’ to feel very clear and certain when they came in, but they didn’t feel that way at all — I realized that even when I was spot on with an intuitive reading, it might still feel like I was making it up. It was a clear turning point for me to realize that this type of work was possible for me and that I didn’t need to wait for absolute clarity or certainty in order to start practicing it regularly.

What are your “5 things I wish someone told me before I started leading my organization” and why. Please share a story or example for each.

1 . The biggest thing holding you back will often be your own self-doubt.

So far in my business, the biggest time and energy waster of all has been my own self-doubt. And in fact, it was the very thing that held me back from even starting my business for such a long time in the first place. So often, our souls know the answers we seek — what to do next with our lives, how to solve a new business challenge, when is the right timing to launch our new product — but we waffle back and forth on implementing their guidance because we doubt ourselves. I spent a very long time doubting SO MANY of my own abilities — could I start my own business and be successful? Did I actually have intuitive abilities that I could use to help others and make a living for myself? Were my intentions good enough for me to be able to succeed in an authentic way? Every time my self-doubt has taken over, it has held me back from living out my highest potential — I may get there eventually, but it’s so much more of an enjoyable and fun path when I’m not wasting my mental and emotional energy wondering if I can actually accomplish my dreams.

2. The things that are obvious to you aren’t obvious to everyone else, and those are part of your gifts.

So much of what was holding me back from starting my own business was the limiting belief that there were already too many people doing what I wanted to do, so why bother adding another voice to the mix saying the same things?

A lightbulb went off in my mind around this idea one day when I was talking to a friend about a challenge she was facing. I gave her some guidance that I thought seemed super obvious and that I had been hearing lots of people around me on social media say for months. But instead of brushing it off with a ‘duh!’ and an eyeroll, my friend looked at me stunned, like I had just gifted her with a lightning bolt of clarity. I realized then that the things I know that I take for granted are often the very things that can help me lead others to their own ah-hah moments and transformation.

3. Rest is a legitimate part of building a successful business.

I think that we have been so trained as a society to believe that our time is only productive when we spend it working furiously toward our goals. Logically, I know that I need to rest and make sure I’m getting enough sleep, but actually putting that into practice is definitely something I struggled with at the start of my business and even now sometimes. I like to use the analogy of a tree when I need this reminder for myself — what you see on the surface is only part of the story, but the tree also has a vast root network underground where it draws all of its nutrients and energy from. Similarly, the work we do and share with the world is what others see from us, but we need equal amounts of time spent nourishing ourselves.

4. Sometimes you have to clear space and let something go in order to allow for new things to come in.

Your energy and time are limited, valuable resources — and as such, they require that you spend them on the things you want your return from. I especially saw this come to reality as I was trying to manage starting up my own business while still juggling my corporate job. I was in a total catch 22 — I wanted to have the financial security of making a full-time income from my new business, even though I only had one foot in the door. I finally got to the point where I realized that I couldn’t make a full-time income in my new business given the limited time I had available for it — and even though it was scary and uncertain, I had to let go of my full-time job to be able to fully dedicate my time and energy to my own business.

5. Done is better than perfect.

As a recovering perfectionist, I thought I had this principle managed to a decent degree. But I quickly realized that while I had learned this lesson well enough in the corporate world, I would need to re-learn it and apply it again when it came to my own business. “Done is better than perfect” is easier to understand and integrate when you have a boss and CEO giving you tight deadlines to deliver against; when you’re your own boss, you’re running on your own timelines, and that freedom can sometimes extend quickly into waiting to share something until it’s absolutely perfect. In running my own business now, I’ve found that as long as I have set an intention for my work and tried to express myself authentically, absolute perfection is not necessary at all.

So many of us have become anxious from the dramatic jolts of the news cycle. Can you share the strategies that you have used to optimize your mental wellness during this stressful period?

Limiting my time reading or watching the news has probably been the most significant component of how I’ve kept myself centered and balanced throughout 2020. I stay informed by reading top headlines and news summaries from emails like The Skimm, but I have found that when I start getting overly caught up in news cycles and commentaries, it leads to me feeling overwhelmed, anxious and stressed to the point where I can’t focus on anything but how dire everything is. That feeling is my cue to turn off the news or close out of the articles I’m reading and go into some of my self-care practices.

My top 3 practices that I’ve relied on and that have saved me from so much stress this year have been meditation, naps and taking walks outside. Anytime I start to feel any heavy emotions like anxiety, frustration or fear, I try to turn to one of those three things, and they help me reset my mindset and my physical body.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

Wow, this is such a great, powerful question! I think if I could inspire everyone to do just one thing, it would be to start a journaling practice. And really, it’s less about the act of journaling itself and more about the commitment to going inward and reflecting on our own emotions, beliefs and thoughts that is so key. For me, journaling and doing the ‘inner work’ has brought so many realizations and ah-hah! moments to the surface, and it’s been the most crucial component in my own self-discovery and healing journey. We spend so much time judging others and comparing ourselves or our points of view to theirs; if we all spent more time working on ourselves and understanding ourselves and our patterns on a deeper level, the world could be so much of a better, more healed place.

Is there a person in the world whom you would love to have lunch with, and why? Maybe we can tag them and see what happens!

Such a great question! I actually have two people that I’d love to have lunch with together: Liz Gilbert and Glennon Doyle. I connect with both of their stories and writings so deeply, and I’m pretty sure we’ve had past lives where we’ve all been friends together — so who’s to say that’s not possible again in this lifetime! They both have such a relatable and down-to-earth way of explaining their own spirituality, so I would relish the opportunity to get to have some of those super deep conversations about what we believe we’re all doing here with them.

One of my favorite parts of Eat Pray Love is when Liz describes her conversation with the Balinese medicine man and how she is meant to live her life as both a spiritual being, fully connected to God, while also being of this world, fully connected to her humanity. That part has always stood out to be because I remember reading that and thinking to myself, ‘Yes, oh my gosh, me too!’ While I am passionately drawn to discover my own sense of spirituality and my own connection to God, I have never felt like I was meant to serve as some sort of monk or guru, or any other seemingly unattainable icon of spirituality. I feel like my path is calling me to strive toward ‘enlightenment’ not by shedding and rising above all of my earthly desires, but by plunging straight into them like an adventurer who just received a one-way ticket around the world.

That’s what I’d love to talk about with Liz and Glennon — you know, just a casual lunch conversation over some of life’s biggest and deepest topics like why we’re all here living these human lives and what we’ve all learned so far about how to balance our humanness with our spirituality!

How can our readers follow you online?

I spend most of my social media time on Instagram at @chelseajewel33, and I love to interact with new people there! My website is www.soulfuljourneycoaching.com and that’s where people can learn more about my offerings like Intuitive Readings, Astrology Readings and my 1:1 Coaching programs.

Thank you so much for sharing these important insights. We wish you continued success and good health!

Thank you so much for this opportunity! It’s been an absolute pleasure to connect and share my story within this amazing series.


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