Video marketing is one of the most popular digital marketing trends in the present moment. Successful businesses have already got it – customers are preferring visual content, as it is often a more effective and convenient way of consuming information.
To thrive in today’s marketplace and gain a significant competitive advantage, you must figure out ways to satisfy your target audience’s needs and fix their problems.
Developing more video content can only empower your brand’s performance. Of course, the quality, relevance, and consistency of your video marketing must always be better than decent.
You can develop and publish video content for various reasons, yet all of them are designed to reach your target audience’s eyes and ears. Defining your content’s goals is always important, so before you start crafting a video, you should establish the precise reason why you’re doing it.
In today’s post, I’m sharing 10 simple ways to start using video content to improve your marketing performance as well as your business condition. Let’s get started.
A brand who aims high must always develop healthy relationships with its fans and customers. To turn your prospects into customers, you must first introduce yourself properly. You can say “Hi” to your newcomers in so many ways, but one of the most effective methods is to introduce your brand through a high-quality, professional video.
You should place this video on your homepage and allow every new visitor to see who you are, what you’re doing, and why you’re the best solution.
Nowadays, most of the big brands are educating their potential customers before they try to sell anything. The reason is quite simple: when an interested prospect understands his problem and your solution well enough, he’ll be much closer to a possible purchasing decision.
The brand who educates will always inspire trust, therefore making its customers feel confident with their buying decision.
Educational videos work extremely great because they present visual cues. If you didn’t know, most of the people (65%) are visual learners. Therefore, a video can make a lot of impact over your traffic, giving them all the necessary elements that’ll allow them to make their decision.
Animated explainer videos are always a great choice if you’re not looking to spend too much time and money on the production of a corporate video.
Jane Gulls, CEO at a popular online coursework writing service, suggests that “Video creation is not as difficult as most web entrepreneurs think. You can leverage incredible software, for both the production and the editing part, and develop videos that convert in amazing ways. You just need the right tools and a bit of imagination!”
Live videos are popular across all the major social media networks. If you publish a live video on Facebook, for example, all of your active friend’s news feeds will feature the live video in a prioritized manner. They’ll probably see it on their news feed for as long as the live video runs, this making the live video feature a great exposure tactic.
By “going live”, your customers can get to know you better, and they can interact with you in comments. The more comments you answer the more loyal followers you’ll get.
Developing a video for your website’s background can be a wise choice. As you probably acknowledge, you only get a few seconds to keep your visitors on the site. If they don’t like what they see first, they’ll immediately bounce off and seek the information elsewhere.
If you can capture their attention fast, they’ll stay. Therefore, a good tactic would be to embed a high-quality video on your homepage and let it run behind your main copy.
Every brand has a story, and every story is unique. There are many brand followers who are truly curious about your brand’s story. They want to know how your mission was born, they want to see your passion, and they probably want to know your goals.
You don’t have to invest thousands of dollars. You can simply record yourself, address your viewers directly, and tell a captivating story.
Work on your script and ensure that you keep your viewers captivated until the end. The people who will resonate with your message will stay until the end because what you’re telling is totally relatable to them and their life experiences. Be personal rather than cold and let them know the “real you”.
If you need to show your customers exactly how something works, can record yourself or have someone do it. You can create all sorts of tutorial videos. One of the options would be to record your screen and edit the video after, adding all the necessary cues and notes.
Another choice would be to put yourself in front of the camera and show your prospects how to use your product or service. Regardless of your choice, ensure you’re keeping everything simple, concise, and qualitative.
Ensure that everyone receives the message loud and clear. Even better, you can create an FAQ (Frequently Asked Questions) page and link it in the description of your video or at the end of the blog post that features it.
Express your gratefulness by thanking your customers while sitting in front of a camera. The difference between a “Thank you” text email and a carefully scripted “Thank you” video is huge. It basically shows how much you care and how much time and money you’re willing to spend to thank your most loyal followers.
You won’t have to create another “Thank you” video for a long time, so make sure that this one is worth your audience’s time and attention. Make it look professional and give your followers a very warm and honest appreciation!
Humanizing your brand is probably the quickest, simplest, and most effective way of winning your customers’ trust. Create a short video that shows the process of your products’ creation, show your team members and their personality, or show a live meeting in the office. The point is to allow all your interested prospects to get a glimpse into your company’s culture and work.
Keep it fun, simple, and interactive. Also, make sure that you’re sending this video to people who are already familiar with your brand’s name. Promoting a behind-the-scenes video to unknown people instead of your prospects or customers would be a waste of time and money.
One of the best ways to leverage the power of video for your business is to interview niche experts, discuss the topics that your target audience is most interested in, and publish the video for free or for those who are part of your email/customers’ list.
First of all, you’ll draw a lot of attention because each of the experts you’ve interviewed will be pleased to share your video with their audience on their site and social networks.
Content marketing is a difficult business. The better you do it the more results you’ll reap. Your audience doesn’t have exclusive choices. They’re always looking for the best content, the best services, and the best products.
Your video marketing initiatives will open up new doors for your business, it’ll generate lots of quality traffic, and it’ll turn your brand into a long-lasting player in the niche. Start developing videos the way I’ve explained today, choose your objectives wisely, and do the hard work!