Yuliya Bobrovska

Founder of Silver & Free


My inspiration to create Silver & Free, the brand that celebrates ageless beauty and inspires women to discover their uniqueness by going back to their roots, originated from one simple decision: stop covering up my gray hair.

It has begun as a fun way to announce to the world I was tired of disguising who I am today - a gray-haired woman of indeterminate age.  Then Silver & Free grew into something else.  It morphed into a mission for advocating the acceptance of, and love for, who we are today.  It transformed into the Silver Sisterhood of proud and elegant mature beauty.

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Mature woman with gray hair wearing jacket

The Glory of Going Gray

by Yuliya Bobrovska
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