I have a passion for making things easy, interesting, and engaging. My love for simplicity and structure started at an early age and continued into adulthood, serving me well as a commercial airline pilot. My love for aviation cannot be overstated, and I saw so many things there that could be done cleaner, simpler, and more effectively. Believe it or not, it wasn't about doing things differently as it was about communicating well to people to create a clean and standardized result. So, I started bringing that change within my own airline. Shortly thereafter, I started my first company to bring it to more airlines - 650 more, to be exact! At some point, I realized that this was not unique to airlines; it was unique to businesses. This was a much bigger problem than I realized at first!
No one likes to go to work and be uncertain or unclear about what they are supposed to do. I truly believe that everyone wakes up every day wanting to do a great job. Lack of standardized processes and how they are communicated is the number one killer of employee morale. Now, I am more passionate than ever about creating engaging content and communicating it to staff, so they can't wait to read it and execute it with their team. I've seen first hand how people's lives change at work when they are engaged and clear on what they are doing. This is the foundation of everything else in a company - not just airlines, but all companies. It's so simple, and it's so often neglected.
It's time to create higher employee engagement, clarity, safety, and profits. Who's with me?