Over 12 years working in the management of Global Business Development and Marketing in multinational companies in 8 countries; business mentor for startups selected by Startupbootcamp Fashiontech Milan - Italy; journalist and guest writer for Arianna Huffington, one of the 100 most influential women in the world by Forbes, contributing content to her New York based company Thrive Global, and keynote speaker at international conferences - such as the Society for Business and Global Economic Development (SGBED).
I am a first-time mother and during my maternity leave I decided that by 2033 I want to impact 1 Million Women and Girls.
51.8% of Brazilians are women. Only 3% of them are leaders. I decided to work to change that.
I identified two possible causes for the problem:
-The invisibility of the theme: this is not openly discussed in Brazilian decision-making places. An unexposed situation is considered to be non-existent.
-The contribution of women to non-change by silencing themselves. The fear of exposing the subject, the fear of being judged, the fear of retaliation, the fear of making mistakes, have them paralyzed.
I found that resolving the issue first involves women internally developing the term “womanizing” (my definition):
-Act in which a girl (of any age) frees herself from the expectations of others to become whatever she wants.
-In the process, she regains the power of her own voice, faces her fears and then starts to fight for her ideals.
-Lastly, she seeks the same for other girls-women and begins to demand that decision-making spaces be occupied in the same proportion of women’s population in the world. That is, 50%.
Having gone through this process, I chose to expand my impact on social media by sharing with others the reflection, as well as the planning and execution of my long-term 13 year's plan focused on bringing social impact in this regard and leaving my legacy to the country.
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