Susan Galer, Communications Director at SAP, is an Employee Brand Journalist and video reporter covering innovation. She produces and hosts videos, and writes blogs and articles published on SAP News Center, SAP Community, and SAP Voice on Forbes. She has over 20 years of business-to-business experience managing all aspects of the marketing and communications mix for global companies.
At SAP, she is a brand journalist, regularly blogging on the SAP News Center, SAP Voice on Forbes, SAP Innovation Spotlight on Medium, and the SAP Community. She covers innovations including blockchain, machine learning, robotics and internet of things. Susan is the onsite video reporter at SAP TechEd, and covers other major events including SAPPHIRE NOW, SAP Ariba Live, SAP Leonardo Next-Gen Innovation and SuccessConnect. She also works with industry analysts, writing strategic business analyses on competitive, vertical and technology topics. Susan was previously Managing Director at Burson-Marsteller, where she launched and led the agency’s worldwide industry Analyst Relations (AR) Practice.
Before that, Susan was Vice President at Lois Paul & Partners, where she co-launched and led the AR Practice. Previously, Susan managed the New England satellite office of New York-based Sage Marketing Communications, developing strategies for international clients. Prior to that, Susan operated her own marketing communications agency where she developed and executed programs for global companies. She is an experienced journalist with over 500 bylined and ghostwritten articles in major media.
Susan holds a B.A. in English and Journalism from the University of Massachusetts at Amherst, and an M.S. in Public Relations from Boston University.