Soo Bong Peer, a strategy consultant, executive coach to Fortune 500 multinational corporations, and author of upcoming book The Essential Diversity Mindset, comes from a multicultural upbringing with over thirty years of experience in strategic marketing, global branding, business development, international joint ventures, and leadership development.
Raised in a South Korean military, political, and diplomatic family, Soo grew up in South Korea, Mexico, the UK, Japan and the US. Soo is a naturalized American citizen and lives in the United States. Soo has journeyed wide polarities in cultures, people, social statuses, and political regimes and feels that human connection is the foundation for building a world of pervasive diversity.
Throughout her hands-on business career managing and working with a wide-range of colleagues from diverse backgrounds, including, race, gender, culture, nationality, attributes, and disciplines, Soo acutely experienced many conflicts arising from diversity issues that generated unease, distrust, and resentment. Soo learned that across functional areas within a company, the underlying emotions employees felt toward diversity drove employee engagement, retention, and competitiveness. Soo is well aware that constructing diversity programs that employees embrace goes far beyond diversity statistics or training. She believes that we must find a sustainable path to bridge diversity goals, human psychology, and bottom-line pressure.
Companies Soo has been affiliated with as an employee, strategy consultant, or executive coach include: Bell Canada; Booz, Allen & Hamilton; CNN/Turner; Comsat; ExxonMobil; Global One (Deutsche Telekom, France Telecom, Sprint Alliance); IBM; Inter-American Development Bank; Leo Burnett Worldwide; Mars; MetLife HealthCare; and Ogilvy & Mather.
Soo earned an MBA from Darden School of Business, University of Virginia; a master’s degree in biochemistry from Boston University Medical Center; and a bachelor’s degree in chemistry from College of Notre Dame of Maryland. In addition, she has a Leadership Coaching Certification from Georgetown University and is International Coach Federation certified.
Married for thirty-six years with two biracial children, Soo and her husband live in Park City, Utah.