Sharon Tal & Marc Gruber

Sharon Tal and Marc Gruber are authors of Where To Play: 3 Steps For Discovering Your Most Valuable Market Opportunities.

Sharon Tal is one of the co-founders and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a well-recognized lecturer on marketing for high-tech start-ups. She conducts seminars and workshops on a regular basis to students and start-ups, and serves as a mentor in many organizations that aim to help budding entrepreneurs. Tal has vast experience in marketing and has served as a marketing manager for firms in several industries. She also has extensive experience in strategy consulting. Her PhD research investigated the market entry decisions of hundreds of start-ups and their consequences on firm performance and flexibility.

Marc Gruber is a world-leading researcher in the domain of innovation, entrepreneurship and technology commercialization. He is Vice President for Innovation at the Swiss Federal Institute of Technology (EPFL) in Lausanne, Switzerland, where he also heads the Chair of Entrepreneurship & Technology Commercialisation. He works as the Deputy Editor for the #1 empirical research journal in management, the Academy of Management Journal. He received multiple ‘Thought Leader’ awards for his breakthrough research. Gruber is actively engaged in teaching, consulting, and executive training programmes in Europe, the United States, and Asia, and regularly acts as a jury member in start-up and corporate entrepreneurship competitions across Europe.

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Work Smarter//

How to Identify Smart Opportunities and Take Your Business to the Next Level

by Sharon Tal & Marc Gruber

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