Robin Blackburn, the Vice President of Global Digital Marketing at Becton, has always been dedicated to improving human health through the implementation of technology. For over 28 years, she has been working within the biotechnology and pharmaceutical industry, spearheading the integration of digital capabilities and advanced analytics into the core operating model of prioritized global markets.
Over time, even beyond her experience with Merck, Robin Blackburn’s career philosophy has bled into her personal life. Robin, who has successfully completed over a handful of marathons around the world, utilizes technology and data to enhance her training regimen and personal health. Robin enjoys running, and through devices like the Oura ring, she is able to track different areas of her health and adjust her workouts as needed.
Robin Blackburn finds that data, particularly in the healthcare and fitness industries, can be utilized to improve general health as well as overall healthcare systems. From identifying which prescription medicine will be most effective with a specific individual through analysis and pattern recognition to settling on fitness routines tailored to an individual’s abilities and goals, the world of data is full of potential that could revolutionize how we live our lives.
Recognizing how biotech has enhanced her own life, she is excited by the opportunities it presents to improve diagnoses and patient care.