Author(s)
-
Peter Jack is a highly recognised creative director, strategist and founder of award-winning event and design company, EMG Events Agency. From his 25 years in the industry, Peter is recognised as a strategic thinker. His deep knowledge facilitates authentic human connection between organisations and their audience, using his research led, design thinking methodology. Peter spends his time truly understanding his clients - delving deep into their way of thinking. Getting to the heart of client’s fears, frustrations and desires by using his passion for research and insights, Peter acts as a conduit between the perception and reality of the individuals and organisations he works with. Under his leadership, EMG Events Agency has produced both event and design work across a plethora of industries: multi-national, government, NGO, not for profit and private enterprise. Peter uses the following resources to continuously develop his skills and deepen his understanding of the greater business world around him: Harvard Business Review, TED, Neilsen, Statista, McKinsey & Company, BI Intelligence, 99U and C2 Conference.