For most of my career I’ve worked in the video gaming and advertising industries where I learned, applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.
Although I received most of my education earning an advanced degree from The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.
To find a hi-res image and a bio written in 3rd person click here.
The video below was made by Oreon Mounter and his team at MomentCo.com. Oreon is a long-time reader and startup entrepreneur with some amazing video production skills. He followed me for a few days while I was in Toronto with the goal of capturing the ethos of my work helping companies build better products.