Hi, I’m Nir.
I’m the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. I have taught at the Stanford Graduate School of Business and Design School. I’ve sold two technology companies since 2003 and now help teams design more engaging products.
For most of my career I’ve worked in the video gaming and advertising industries where I learned, applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.
As an active angel investor, I put my money where my mouth is by backing habit-forming products I believe improve lives. Some of my past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt (acquired by Angelist), Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, FocusMate, and Anchor.fm (acquired by Spotify).
Although I received most of my education earning an advanced degree from The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.
To find a hi-res image and a bio written in 3rd person click here.
The video below was made by Oreon Mounter and his team at MomentCo.com. Oreon is a long-time reader and startup entrepreneur with some amazing video production skills. He followed me for a few days while I was in Toronto with the goal of capturing the ethos of my work helping companies build better products.
These Two Questions Will Completely Change the Way You Use Your Calendar
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“People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.”
- MARCUS AURELIUS