Nir Bashan is the founder and CEO of The Creator Mindset LLC. Through his workshops and consulting, he teaches business leaders how to harness the power of creativity to improve profitability, increase sales, and make work more meaningful. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, JetBlue, and many others. He has also worked on numerous albums, movies, and advertisements, winning a Clio Award and receiving an Emmy nomination for his creativity, and was one of the youngest professors ever selected to teach graduate courses at the Art Center College of Design in Pasadena. He lives in Orlando, Florida. Learn more about his new book, The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability (McGraw-Hill; August 2020), at https://www.nirbashan.com/the-creator-mindset.