Nili Lotan

Born and raised in Tel Aviv, Nili Lotan’s influences remain rooted in her upbringing, inspired by a love for fashion from an early age. After graduating from Shenkar College of Engineering and Design in Tel Aviv, Lotan moved to New York where she lead design teams for some of the industry's most iconic names, including Ralph Lauren, Liz Claiborne and Nautica. 


She launched her eponymous label in 2003, grounded in the belief that a woman's wardrobe should function as an extension of herself. Lotan is guided by her philosophy that clothing should be clean, sophisticated and functional and that a designer must provide women with pieces that reflect her own self-expression. 


Lotan’s collections are continually inspired by her personal sensibilities, her creative environment, her own lifestyle and the daily lives of her customers. With her design studio, flagship store and home in TriBeCa, Lotan’s work is shaped by the intimacy and neighborhood experience of New York City.


In the spring of 2020, Lotan introduced NILI LOTAN ♥ NEW YORK in response to the global health crisis facing New York. Feeling compelled to support her city, Lotan established a program and ongoing commitment to donate 15% of profits from limited edition product to NYULangone Hospital in support of frontline medical workers. 


Taking further steps to help the community at large,  Nili developed a subsection of her website solely dedicated  to using her platform for something greater. In April, inspired by her desire to love and to give, she launched Nili Lotan Giving Back, a shoppable digital archive of past collections for up to 70% off. This follows the abundance of support she had received from women from around the globe who resonate with the collection and wish to afford it. Each month, 10% of the subsite's profit will go towards a cause or organization that is giving back to communities in need. Most recently, Nili elected to donate to The NAACP Legal Defense and Education Fund, the country’s first and foremost civil and human rights law firm dedicated to fighting racial injustice.


Lotan also developed NL e-styling that continues to serve as a resource for her clientele during NYC’s shutdown. The one-on-one digital appointments provide a personal and intimate shopping experience and an opportunity for Lotan to maintain connection with her clients in the absence of the in-store experience.  


Nili Lotan stores are located in TriBeCa, on Madison Ave and in East Hampton, NY and the collection can be found at specialty boutiques and upscale department stores throughout the United States, Europe, Australia and Asia and is an ever-reliable resource for celebrities, stylists and editors.

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The Thrive Global Questionnaire//

How Nili Lotan Reframes Negative Thinking In An Instant

by Nili Lotan

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