Beth Pradelli helped found NatureCity because, like so many health-conscious shoppers, she and Carl Pradelli were frustrated with the nebulous and uninformative nature of purchasing supplements. As a result, they made the decision to not only reinvent how the product is sold, but the way supplements are created in the first place, and in 2002 NatureCity was born.
At NatureCity, the client is at the center of everything they do. While many in the supplement industry are looking to make a quick sale without much regard for the benefits the customer receives, at their organization, they offer an industry-defining one-year, money-back guarantee on all their products. Built on the principle, "If we won't take it, we don't make it!", it's no surprise that 70% of the sales Beth Pradelli's company sees are from repeat customers.