Hayley Birtles-Eades

Boss Lady


When Hayley Birtles-Eades migrated to Australia from the UK at a young age, times were tough, she had to drop out of school to provide for her struggling family. Born with an entrepreneurial spirit and drive, her head down, bum up work ethic has gotten her to where she is today.

Recognising she wasn’t employee material, she started Porcelain Rose at 21; creating an innovative fashion trend (featured in the Museum of Modern Art) amongst affluent Sydneysiders. This was her first stepping stone to entrepreneurial success. Taking all she learned from Porcelain Rose, she created the Baby Wedge and Born Brand.

Never one to rest on her laurels, whilst shopping online in 2011, Hayley stumbled across a locket filled with charms, after ordering and receiving a poor-quality product, she decided she’d do a better job. Love Lockets was created. Borrowing $900 from her dad, Hayley set up a trestle table at the markets and quickly grew the business into a global multi-million dollar brand.

Hayley’s true prowess lies in business enhancement and brand strategy. Turning her passion into profit, Hayley’s unique way of looking at business has helped 100s of clients across multiple industries realise their goals and visions. Walking side-by-side with her clients, Hayley offers real-life experience, insight, and expertise. Hayley’s ’no BS’ approach and quick thinking are alchemy to business, leading to savvy and bold solutions for the businesses she works with. With specialties in brand strategy, spotting opportunities and creating innovative solutions, this award-winning, bighearted entrepreneur's energy and verve in and towards business is intoxicating and enigmatic.

Displaying stories 1-3 of 3 in total

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