Michael Ventura

CEO of award-winning strategy and design practice Sub Rosa and author of Applied Empathy


When he was 23-years-old, Michael Ventura started his first business. At 28, he launched Sub Rosa, a strategy and design studio that has worked with some of the world’s largest and most important brands, organizations, and start-ups—from GE, Nike, Citi, and Adobe to TED, the United Nations, and the White House. Additionally, Michael has served as a board member of and adviser to a variety of organizations, including Behance, the Burning Man Project, The Smithsonian’s Cooper Hewitt National Design Museum, and the United Nations–affiliated Tribal Link Foundation. He is also a visiting lecturer at Princeton University and West Point, where he teaches design thinking and how to integrate empathy into the creative process. In his “free time” he operates a thriving indigenous medicine practice in which he works with patients from corporate CEOs to philanthropists to help them integrate their whole selves more fully. APPLIED EMPATHY is his first book.

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A Selection from APPLIED EMPATHY: The New Language of Leadership

by Michael Ventura

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