When Melissa Waggener Zorkin founded WE, she wanted to tell the technology stories that weren’t being told, and share the incredible ways human lives are transformed by innovation. She knew instinctively tech would play a transformational role on the world stage, changing the way we live and communicate, and she was right.
Over the decades, Melissa has partnered with the world’s most groundbreaking brands, telling their stories and navigating transformation by keeping purpose, the “why” behind innovation, as her north star. Melissa’s own bold sense of purpose is how she led WE through good times and bad, maintaining the agency’s spirit of independence and willingness to put people first, even when times were hard.
From launching the first version of Microsoft Windows to working with world-class brands like Volvo, McDonald's, Cisco and VSP, Melissa is uniquely qualified to lead clients—and her own agency—through transformation with a simple formula: Keep people and purpose at the center of all decisions. She’s used that north star to help prioritize her investments and evolve her company throughout the decades, keeping its mantle as one of the leading independent global communications agencies in the world. Under Melissa’s direction as global CEO, WE Communications pursues its purpose: to use the gift of communication to move people to positive action — for clients and for the world.
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- MARCUS AURELIUS