Author(s)

• 

  Martina Olbertova

  Founder & Chief Meaning Officer, Meaning.Global

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  Global brand + cultural strategist, strategic advisor, social scientist and semiotician redefining the role of meaning in business. That's usually my business introduction. But I am also an awakened empath, a highly intuitive person and a healer focused on helping people reclaim their power via a conscious work with meaning and narratives in their everyday lives. That's why in 2017, I founded Meaning.Global – a new kind of a strategic intelligence consultancy powered by meaning. My goal is to bring meaning and humanity back at the core of businesses and brands and help them align with the ongoing evolution of culture and society to restore their value and relevance. I use the power of semiotics and meaning to transform brands: unleash their hidden potential, rejuvenate brand value and build symbolic equity. Looking at brands as living breathing ecosystems of cultural value allows me to identify hidden patterns and unlock new and previously unseen opportunities. I am a keen advocate of semiotics and cultural anthropology in business and a frequent writer, speaker and lecturer on topics of cultural branding, insight, meaning and semiotics. I have a doctorate in Media Studies from Charles University in Prague and also studied Political Journalism at Georgetown University in Washington, DC and Consumer Cultures at the University of Glamorgan in the UK. As an educator, I regularly speak at conferences around the world (Toronto, Shanghai, London, Dublin, Prague, Paris, Slovenia, Istanbul, Manila, Berlin, Morocco). Passionate about human transformation, culture change, social progress, healing, self-compassion, mindfulness and using the patterns of meaning and narratives to raise human consciousness. I am currently working on merging the learnings from semiotics, narrative psychology and cultural anthropology with the healing of the human psyche and raising our levels of consciousness to live our lives as active creators instead of passive consumers.