Lucy Bennett-Baggs

Founder and CEO of Just Challenge
Lucy is passionate about philanthropy, sport, mental health wellness, entrepreneurship and bringing out the best in other people. Whilst working for one of the world's largest FTSE 100 companies, she voluntarily organised two major charity challenges across the Gobi and Sahara Deserts, raising over 500,000 USD for WaterAid. Lucy saw an opportunity to deliver challenges on behalf of other organisations which led to her resignation from HSBC to start Just Challenge in October 2017. Just Challenge delivers life changing experiences for some of the world’s leading organisations and their people – taking them out their comfort zones to incredible locations around the world. Their mission is to improve employee engagement, develop leadership skills, drive CSR initiatives and deepen client relationships. Their clients, participants and ambassadors include HSBC, KPMG, Barclays, UBS, Laureus, Michael Vaughan, Kenton Cool and Brian O’Driscoll - having now raised over 1million USD for charities. Just Challenge combines purpose with profit. Lucy has created a brand that significantly improves peoples’ lives – both those that take part in the challenges and those that benefit from the funds raised for charity.
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Why Challenges provide a platform to reconnect and improve mental health

by Lucy Bennett-Baggs

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