Lili Yeo co-founded goumikids in 2011 after her first child was born. Frustrated and disappointed with the cheap, ordinary and ill-fitting options in baby clothing and accessories, she set out to create a line of baby clothing that was beautiful, thoughtful and better for the planet. She led the incubation and launch of goumikids and is the driving force behind its continued growth and innovation. As an entrepreneur and mother of two daughters, Yeo has created a culture of empowerment, encouraging herself and her team to be parents and good citizens first.
Prior to goumikids, Yeo spent 15 years in the clothing business as an international marketing professional, leading teams to create successful marketing initiatives from concept to implementation. She worked with Fortune 200 companies like Nike and Ziba design in North American, European and Asian markets. Yeo holds an MBA from the Institute of Management Development (IMD), a BA in International Marketing from the University of Washington and a Certificate from Beijing University. She was also a guest lecturer at the Tianjin University of Finance and Economics on topics of International Marketing, International Trade and Cross-Cultural Communication. She speaks five languages, including Mandarin Chinese, Spanish and Tagalog.