Leticia Credidio is an Italian-Japanese Brazilian born designer based in East London and Milan. She has worked at the intersection of design and social change for more than 12 years, working as an art director for some of the world's leading NGOs. After experiencing the detrimental health impacts of overwork and a lack of sleep, Leticia put her creative energy into establishing a better alternative. One that facilitates and champions taking the time to rest, to embrace comfort and slowness, and to be present in the now. In 2018, Leticia Credidio launched her sleepwear and loungewear brand under her own name to bring this concept to life.
“People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.”
- MARCUS AURELIUS