Senior Vice President, Global Marketing, WE

Kristin Flor Perret

Senior Vice President, Global Marketing

During her 30-year career in marketing, sales, advertising and PR, Kristin Flor Perret has helped create massive communities via social channels, influencers and live events, leading high-performing creative, account and strategy teams. She’s guided startups, mid-size enterprises, Fortune 100 companies and agencies through dramatic change and growth. She’s worked agency-side, brand-side, and as a consultant to deliver integrated communications across earned, paid and experiential for some of the biggest B2B and B2C brands on the planet, including Microsoft, Amazon, Cisco, Toyota, Nestlé, Nike, and many more. Kristin has been published in Fast Company, The Drum and PRWeek, and spoken at events for Cannes Lions, Advertising Week and Mumbrella 360, among others.

A working mother for almost her entire career, Kristin deeply values balance. She lives in a bilingual household, is classically trained in ballet, and spends a lot of time traveling to her son’s college baseball games. Whether she’s traveling internationally, rummaging at a local flea market or attending a runway show, Kristin is always on the lookout for the creative, the unique and startlingly original.

Displaying stories 1-2 of 2 in total
Community//

Forget Normal. As Leaders, We Need to Focus on Being Human

by Kristin Flor Perret
Community//

This International Women’s Day, let’s carry one another.

by Kristin Flor Perret
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