Kirsten Allegri Williams

Global Head of Marketing/CMO, SAP SuccessFactors

Kirsten Allegri Williams is Global Head of Marketing, chief marketer and brand storyteller for SAP SuccessFactors, which helps HR leaders engage the hearts and minds of their employees—putting your organization’s purpose into practice to bring more meaning to people’s work. Kirsten leads the development of the end-to-end marketing strategy and corporate positioning across the globe. Prior to SAP SuccessFactors, Kirsten led Corporate Marketing for SAP Ariba, launching the company’s 18-year-old brand, updating its logo and messaging, bringing a modernized value proposition to life across all customer touch points, including digital, social channels and events. Under her leadership, Kirsten delivered a best-in-class digital innovation strategy to launch a new ariba.com in less than nine months, with a completely new architecture, design and content strategy. Known for inspiring global teams as an exceptional public speaker and team motivator, Kirsten leads SAP Ariba’s Business with Purpose strategy, combining product and innovation together with strategic partnerships to lead the industry in building sustainable and ethical supply chains. Within one year, Kirsten built the corporate marketing organization recognized for developing a strong brand and consistent messaging that gives the business a leading voice in the industry. Prior to SAP Ariba, Kirsten spent 11 years at SAP, leading regional and global marketing teams for Cloud/SaaS, enterprise applications, business intelligence, delivering business outcomes for line of business and industry buyers. She is experienced in GTM sales planning & execution, product launches, channel sales and indirect marketing, demand generation, and digital marketing innovation. Kirsten has been honored by many organizations for her work in marketing and business development. Most recently, she was recognized in 2017 by The Internationalist as a “Next 50” top marketer for outstanding accomplishments in modern marketing. She has also been twice awarded SAP’s Marketing Most Valuable Player in North America for leadership and extraordinary achievement. Kirsten is a graduate of Santa Clara University with a B.S. in Political Science and B.A. in Music. She received her Master of Music degree from the prestigious Manhattan School of Music in classical voice. She regularly concertizes as a critically acclaimed mezzo soprano. She works in the SAP New York City office and lives in Brooklyn with her husband Jon and their two children Rhiannon and Jack.
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Human Revolution//

To Survive Difficult Moments, We Need to Ask More from Our Work, Not Less, Says SAP SuccessFactors CMO Kirsten Allegri Williams

by Kirsten Allegri Williams

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