I like to connect the dots between brand strategy and marketing campaigns with 6 years of experience in social media. From a young age, I’ve been fascinated with how brands show up in the world. How people connect to them and what they expect from them. I love developing a brand strategy from scratch and translating that into creative marketing campaigns, both online and in the physical world. As high level as vision boarding or budget planning and as nitty-gritty as writing copy for an OOH campaign or running a photoshoot. If it’s impactful, I’m all in.
After getting my Bachelor's Degree in Marketing and Business Management, I pursued a Postgraduate degree in Digital Marketing & Communications where I learned about social media marketing, creating viral campaigns and building strong communities. My initial role at Uber was to do exactly that. But as with any startup, my role quickly expanded into content strategy, marketing campaigns and brand strategy, truly rounding out my background in Marketing. While at Uber, I obtained a certificate in Leadership & Strategy at HBX, Harvard Business School.
After spending 8 years focused on social media marketing, I joined BossBabe as their Head of Marketing, responsible for building our the Marketing team and global strategy.
I’m a big believer in team work, celebrating others, and thoughtful feedback.