Jennifer Halliday

Business Development Executive
Jennifer Halliday is an entrepreneur and seasoned business development executive with over 25+ years of experience creating successful sales strategies & marketing campaigns. She gained the ability to innovate, adapt and effectively articulate brand vision through her experience in business development, product development, retail and marketing communications. She is a sophisticated global brand ambassador and possesses a keen sense for identifying consumer trends, cultivating a brands growth trajectory and achieving successful fruition. Halliday has worked closely alongside successful entrepreneurs including Petra Nemcova, Entrepreneur, Supermodel and Philanthropist, Kate Somerville of Kate Somerville Skincare as well as serial entrepreneur and FIJI Water Founder, David H. Gilmour, at four of his successful start-ups over a 15 year span including VIVmag, Zinio Digital Publishing, The Wakaya Club & Spa and Wakaya Perfection. Halliday acted as the spokesperson and on-air personality for the Wakaya Perfection brand on HSN, successfully growing the account by 89% in one year, broadening consumer awareness and generating millions of dollars in revenue annually. Her strategic brand alignments and creative campaigns helped grow revenue and led several additional clients to acquisition. Halliday strikes an effective balance as a passionate entrepreneur and disciplined corporate soldier, possessing the fearless ability to achieve goals of success while rolling up her sleeves and working confidently and strategically within the infrastructure of a start-up or the corporate world. She is known for her ability to effectively shape a brand through calculated campaigns, strategic alignments and deep knowledge of consumer insights. Halliday’s vast sphere of influence and direct access to C-level executives in the luxury lifestyle world traverses all industries from Fashion, Beauty, Wellness and Travel to Hospitality, Technology, Fitness, Biotechnology and more.
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What 4 Simple Cold Calling Tactics In Business Can Reveal About You.

by Jennifer Halliday

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