Jayjay is a graduate of the Annenberg School of Communications and Journalism at the University of Southern California in Los Angeles. She started her career working firstly for legendary PR Michael Levine in Los Angeles, following that with working for one of the UK's most powerful players in Publicity Alan Edwards of the Outside Organisation, together with working at MTV and all the major record labels. In recent years she has turned to writing and has contributed to Huff Post, BBC, The Luxury Channel, CNN, Buzzfeed, OnMogul, Hollywood London & a number of other media outlets. She is also working as a Producer, developing documentaries and contributing to movie projects. Companies she has worked for include MTV Europe, Universal Music, Universal Pictures, Sony BMG, Turner Broadcasting - CNN , The Academy of Motion Picture Arts and Sciences, BAFTA, BFI, Versace, and Warner Bros. among several others.