Author(s)

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  Janis Fratamico

  With more than 20 years of marketing experience in the enterprise computing and consulting services markets, Janis has played a key role helping shape the strategy and go-to-market approach for key business units at Bloomberg, IBM, PricewaterhouseCoopers and KPMG. Janis joined SAP in February of 2016 and is a Vice President in Global Marketing, focused on growing the value of the SAP brand and engaging audiences beyond the traditional buyers.  Prior to joining SAP, Janis was the Head of Global Relationship Marketing for Bloomberg LP and for 12 years before that she was a marketing executive with IBM, leading the marketing for IBM’s Consulting Business in North America for 10 years and later as the Global Marketing Director for the Distribution Sector. In 2011, Janis was selected to participate in IBM’s award-winning Executive Service Corps team, where she worked on a Smarter Traffic Solution for the city of Jakarta.  She often speaks on relationship marketing and has spoken at MIT, Carnegie Melon, The Wharton School of Business, Harvard Business School’s “The 21st Annual Dynamic Women in Business Conference” and multiple ITSMA (Information Technology Services Marketing Association) conferences. Passionate about philanthropy, Janis is a repeat Breast Cancer Three-Day walk participant and led the Saturday Enrichment Program (a joint IBM/SAP program) at inner city Philadelphia elementary schools.  She was a mentor in Bloomberg’s Read Ahead Program and served on the Board of the Philadelphia Center for Literacy.  Janis lives in Paoli, PA with her husband, Matt and their two daughters, Lena (17) and Joely (15). In her limited free time, she enjoys Penn State football, cheering for the Mets and running and biking, including a Century (100 mile) bike ride to help find a cure for Multiple Sclerosis. Janis earned her bachelor’s degree in Communications from Pennsylvania State University.