Helena Kaylin

Founder & CEO MINDD Bra Company


Helena Kaylin is the founder and CEO of MINDD, an innovative bra and intimate apparel company with a distinct focus on the D+ segment.  After 15years of being on the forefront of innovation and product creation for global brands like Victoria's Secret, Under Armour, Uniqlo, Lululemon and Carbon38 she set forward on a path to create the most comfortable, beautiful wire-free bras that combine the best attributes of a sports-bra and everyday bra. With a patent pending technology, and leveraging an almost zero waste manufacturing model, her goal is to create a single bra solution for almost all occasions.  As a business leader, entrepreneur, wife and stepmom, she values time above all else. She describes time as a non renewable resource and time spent traveling, being curious, creative, engaging with thought leaders and working with young women who are looking for support in navigating career choices and conversations about what it means to have and find your all is ultimately time well spent.  Her focus is not only on innovating a product for millions of women, but also working to create a future that supports the personal development and emotional wellbeing for all future employees of MINDD.  Helena received a BA from the University of Calgary and was a part of the Executive Leadership program at the Harvard Business School.

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Google Said, “Symptoms of a Heart Attack,” and My First Thought Was My Meeting in 20 Minutes

by Helena Kaylin

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