Gemma is a multi-award-winning Marketing Mastermind for SMEs providing small business owners with strategies and marketing mentoring to create competitive advantage and stabilise future growth, based on her 14 years’ experience as a successful Sales & Marketing Manager at board level for global corporations.
Having worked alongside the likes of Boots, Siemens and Specsavers she is now self-employed on a mission to change the marketing industry.
Gemma is known as a ‘business sniper’, taking away unwanted areas of the business that are zapping clients’ energy and profitability so they can evolve faster, with better ROI, and less stress and confusion.
Also an author of her own step by step marketing guide for others starting out in business, she is on a mission to ensure small businesses have access to the same expertise and direction as large corporates, Gemma is focused on supporting small business owner in having a strategic marketing plan in a bid to help reduce the number of businesses that fail before hitting the 5 year mark.
Gemma began her career in sales & management, working for a dynamic, global company. Completely thrown in at the deep end, surrounded by loud, outgoing people who were the complete opposite of herself Gemma put herself out there and created a positive mindset to boost her self-confidence.
She moved into management, which included marketing where she studied 12 diplomas and a major CIM qualification alongside an MBA to ensure she was at the top of her game in strategic marketing.
Someone who has always focused on the emotions of others, a major turning point in her sales and marketing career was understanding herself and therefore, being about to better understand other people - something hugely powerful within marketing.
She previously specialised in very male dominated sectors such as Engineering; Audiology and Manufacturing and found that her understanding of cognitive behaviours and the psychology of sales along with her strong focus on communication helped clients cut through to engage better with their marketing.