Lisa MacCallum and Emily Brew know what it's like when the world celebrates your company's success-- and when it delights in your failure. After a combined 30 years at Nike, they've experienced first-hand how abruptly and permanently "business as usual" has changed. They've seen how an erosion of trust and the social media revolution have shifted the balance of power in the marketplace forever. In Inspired INC., they team up to demonstrate, in very practical terms, how these massive changes offer new forms of competitive advantage.
A former vice-president at Nike, Lisa is now founder and co-creator of Inspired Companies to help organizations expand their impact and build momentum behind audacious visions.
Both of them know how to build brands led by big ideas. With Inspired INC., their ultimate ambition is to provide a clear pathway to become a company the world can get behind.
