Michelle Segar, PhD, MPH, MS is an award-winning, NIH-funded sustainable behavior change researcher at the University of Michigan and a lifestyle coach. For nearly three decades, she has pioneered methods to create sustainable healthy behavior change that are being used to boost patient health, employee well-being, and gym membership retention. As a psychologist who aims to contribute toward societal-level change, Michelle was honored to be named inaugural chair of the United States National Physical Activity Plan’s Communication Committee, an adviser to the Department of Health and Human Services, a speaker for the World Health Organization and director of the University of Michigan's Sports, Health, and Activity Research and Policy Center. She is an advisor to leading global organizations and frequently interviewed in major media outlets like The New York Times, NPR, Prevention, Real Simple andThe Wall Street Journal. Michelle is a sought-after speaker and trainer and lives with her husband and son in Ann Arbor, Michigan.