Dr. Merzenich is often credited with discovering lifelong plasticity, with being the first to harness plasticity for human benefit in his co-invention of the cochlear implant, and for pioneering the field of plasticity-based computerized brain exercise. He is Professor Emeritus at UCSF, Co-Founder and Chief Scientist at Posit Science, and a Kavli Laureate in Neuroscience. Among many tributes, he has been honored by each of the US National Academies (of Sciences, Engineering, and Medicine). He may be most widely-known for a number of broadcast specials on the brain on public television.
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