Diana Verde Nieto is the Co-Founder and CEO of Positive Luxury, the company behind the Butterfly Mark; a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and the planet, providing wordless reassurance that a brand can be trusted.
Diana is a globally recognised figure in the sustainability field, having been trained by Al Gore at the Alliance of Climate Change in 2007 and subsequently being honoured by the World Economic Forum as a Young Global Leader in 2011, also serving as a board member for the World Economic Forum Young Global Leader community and sits on the Sustainable Development Goals Advisory Council. Diana is an advisor to the British Fashion Council, and the European Council of Conservation International.
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“People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.”
- MARCUS AURELIUS