Author(s)
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As the driving force behind Tovala, a revolutionary in-home cooking solution that combines a smart oven and fresh meal delivery service to make home cooking completely effortless, David Rabie leads the company while ensuring every decision stands by the founding vision. Tovala’s mission is to make it easier for people to eat well. As co-founder and CEO, Rabie has taken the company from an idea in business school to an operating and quickly growing company - with Tovala ovens and meals now in thousands of homes across the U.S.
Rabie earned his MBA at the University of Chicago Booth School of Business. While at Booth, Rabie launched Tovala. He was driven to combine his passion for healthy food and technology – along with solving a personal pain point of lack of time to prep and cook fresh meals at home. Rabie utilized Booth’s resources to test and launch the company. He entered and won the New Venture Challenge at the university which further spurred his drive. Around the same time, he met Bryan Wilcox, who was running his own product development firm – and had a perfectly complementary skill set to David. Wilcox saw the future of Tovala and opted to join Rabie as a co-founder.