Considering himself an entrepreneur by trade and blood, Cameron Forni has always had a hand in building companies. His first venture was selling flowers on the side of the road as a child. As a high school student, Cameron made money by managing a car detailing business. Then, while working towards his degree in Business Administration from the University of Oregon, he built an event company. The ability to solve problems that no one has ever experienced is an entrepreneur’s cross to bear, but Cameron Forni always reveled in the challenge.
When Cameron graduated from college, he set out to create jobs rather than take one. Cameron’s first official foray into entrepreneurship came when he co-founded TextNoMore, an app that rewarded drivers who avoided texting while driving. Then, Cameron co-founded TryEco LLC, which produced a patented, starch-based, and biodegradable, super absorbent polymer used in agriculture.
To Cameron, his business focus has always revolved around a mission to build companies and products that would offer people a better life and achieve more. Eventually, that mission led him to cannabis.
At only 33 years old, Cameron Forni has become one of the most notable faces in the cannabis industry. Cameron founded Select Oil in 2015 after he pioneered the first silica fiberglass-free vape cartridge—now the industry standard. On a relentless pursuit of progress, he led his brand in a rapid expansion across the U.S for the next four years.
In May of 2019, he made headlines as he led his Select brand through the largest acquisition in cannabis history—Curaleaf acquired the brand in a record-breaking, billion-dollar deal. In his new role at Curaleaf, Cameron remains just as committed to pursuing innovation, a better supply chain free of pesticides, and a work environment that fosters his employees. His innovation and insight have been featured in numerous publications, including High Times Magazine and Inc. Magazine.