Bryan Specht’s personal leadership mission is to help others be the best version of themselves they can be. He works to fulfill this mission each and every day as a business leader, husband, friend and father. He is the Founder and CEO of Salient Group Ventures, an advisory and investment company focused on influencing the changing landscape of creative, content and marketing services providers. Salient advises and supports entrepreneurs working to challenge the status quo in the advertising, communications and digital marketing sector. Salient's philosophy is built upon two foundational values: Purpose-driven creative and communications strategies that deliver measurable results for brands, companies and organizations; and a talent-centric philosophy that believes the best personal performance is achieved in harmony with well-being.
He previously served as Chief Growth and Innovation Officer for ICF Next, a 1,700-person global consulting agency built through the convergence of 10 different award-winning marketing, engagement and digital businesses. The firm earned some of the industry’s top honors, including Cannes Lions, Agency of the Year awards, Forrester Leader rankings and Adobe Partner of the Year accolades. Before ICF, Bryan served as president of Olson when the firm earned many of the industry's highest awards and was referred to as “a model for creativity, growth, and client service” by one industry judging panel. He was a key player in the $295 million sale of Olson to ICF in 2014, was named to the Holmes Report Innovator 25 and three times to PRWeek's Power List of the industry's 50 most influential leaders.
Bryan has led many innovations, including launching an entrepreneurial incubator, building new high-growth P&L’s and market operations, as well as development of new forms of brand supported content, such as the 2018 documentary "Brewmaster", which premiered at the SXSW Film Festival.
Earlier in his career, Bryan worked within the IPG holding company network, including as an EVP at Weber Shandwick, where he led or counseled some of the firm’s largest global accounts. On 9/11, he led on-site communications for client American Airlines in response to the hijacking and crashing of flight 77. He has helped global industries manage their interactions in more than 40 countries. Clients have included GE, Mars, SC Johnson, SABMiller and industries such as brewing, energy, dairy and confections. He began his career in Washington, where he held senior positions for members of Congress and the White House. He has served on various non-profit boards, including the American Red Cross.