Betsy Atkins

CEO and Founder of Baja Corporation

Betsy Atkins is a 3 time CEO and serial entrepreneur and has served on some of the world’s most visible global public company boards. For 20 years, she has worked behind the scenes at companies like Chico’s, Vonage, Darden Restaurants, NASDAQ, HealthSouth, Wix, and Home Depot Supply.

Betsy started her career as an entrepreneur co-founding several successful digital tech and
consumer companies including blockbuster $5.4 billion Ascend Communications.

Her Global Corporate Board experience covers multiple industries including: Technology, Retail, Hospitality, CPG, Manufacturing, and Automotive. She brings vision for new consumer experiences, relentless customer focus and high business discipline around execution.

Betsy has written three books including, “Be Board Ready: The Secrets to Landing a Board Seat and Being a Great Director” and “Behind Boardroom Doors: Lessons of a Corporate Director”.

Betsy’s publications on Corporate Governance include: The Conference Board, National Association of Corporate Directors (NACD), Business Insider, and Forbes. Betsy frequently appears on CNBC, Bloomberg, Cheddar, and Yahoo Finance as a Corporate Governance expert commentator.

Currently serving on 3 public company boards: Wynn Resorts, Schneider Electric and SL Green. Also serving on two private company boards: Volvo Car Corporation & Docker.

Displaying stories 1-4 of 4 in total

Employee Wellness: The Key to Productivity and Peak Performance

by Betsy Atkins

A Lesson In Business Basics

by Betsy Atkins

Here’s How to Boost Your Leadership Potential

by Betsy Atkins

Why Style Repeats Are So Important, According to CEO Betsy Atkins

by Betsy Atkins

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