Ashish Arora is President and Chief Executive Officer of Cricut, the leading creative technology company with a mission to empower people to unleash their creative potential by providing products and tools that help them design and create beautiful DIY projects.
Arora has a passion for building and marketing products and software that provide a visceral experience and transform people's lives. His work is captured in the idea that great businesses cannot be built without great products, which aligns with his expertise in building great customer experiences end to end.
With over 27 years of experience in the consumer electronics and software industries, Arora joined Cricut in 2012 and led a business turnaround. Prior to this, Arora served as the General Manager at Logitech and led several businesses from computer peripherals to digital home products. He was one of the key executives that oversaw Logitech’s remarkable growth over the years. In 2011, he was named by Digital Media Wire as one of “25 Executives to Watch in Digital Entertainment,” a list recognizing emerging leaders in the digital media and entertainment industry. He spent eight years in software and analytics-based companies in the financial space.
Arora holds a bachelor’s degree from Thapar Institute of Engineering and Technology, and an MBA from University of Kansas.