Anita Raj is a Go-to-Market Strategist and Product Marketer with over a decade of experience working in the field of Big data, Cloud, and Artificial Intelligence. She strongly believes in reinventing herself backed by data, industry trends, and analytics to stay out of the clutches of mediocrity.
Anita's stints for multi-billion-dollar enterprise companies and high growth SaaS start-ups, have primed her to develop a solid understanding of B2B Technology products. Currently, Anita works and lives in Germany with her husband and mentors start-ups and product marketing aspirants. Previously she has worked in the UK and Silicon Valley for Fortune 100 companies such as Progress Software, Dell EMC, and Infosys.
Marketing sans empathy during COVID-19 can be a brand’s worst mistake.
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“People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.”
- MARCUS AURELIUS