Andi Lothian


Andi founded Insights in 1993, to bring the potential of Swiss psychologist Carl Jung’s typology to life. With son Andy, now CEO of The Insights Group, he developed a comprehensive yet readily accessible model of personality type based on Jung’s work, and a broad range of personal development systems of psychological type.

Insights is now a global leader in self-awareness and people development solutions. Clients include 80% of both the S&P and FTSE 100 indexes, and some of the biggest names in the world of sport, pharmaceuticals and technology.

Andi is a widely acknowledged expert on the works of Jung and Jungian typology, specialising in self-development and the heightening of self-awareness through the medium of Personality Type.

Prior to Insights, Andi was as jazz musician and talent agent representing artists including The Beatles, The Rolling Stones, David Bowie and Eric Clapton. He is credited with coining the phrase ‘Beatlemania’.

Displaying stories 1-2 of 2 in total

Why taking time to study yourself is always worth it

by Andi Lothian
Looking out across an Atlantic beach.

How Carl Jung can help us better understand our 21st century selves

by Andi Lothian
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