Amy Perifanos & Lisa McFarland

Vice President, Strategy & Implementation and Senior Account Strategist

https://gongos.com/

Amy Perifanos - Vice President, Strategy & Implementation Gongos, Inc.

A change agent at heart, Amy has been immersed in the world of research and insights for over a decade.  With a career path that has transversed shopper insights for some of the world’s leading brands, to launching Gongos’ creative communication practice, to instilling change management principles across the organization, Amy brings a discipline and spirit to achieving goals that deftly balances client needs and organizational goals. When it comes to strategic direction and execution, she instills a deep sense of purpose while mobilizing teams to take on challenges, often inside uncharted territory. Amy holds a Master of Science in Marketing from The University of Wisconsin-Milwaukee. She regularly speaks at industry conferences, webinars and presents to client organizations at events including activation summits, retreats and intensive workshops. She resides in the Greater Milwaukee Area with her husband and three daughters

 

Lisa McFarland - Senior Account Strategist Gongos, Inc.

A strategic-minded practitioner serving as a partner alongside some of the world’s largest CPG companies for over 15 years, Lisa helps organizations make confident consumer-minded decisions to drive growth. Through cross-functional collaboration among internal and external teams, Lisa guides initiatives that span strategic planning, innovation, brand building, and insight and trend socialization. Lisa’s passion to help develop products that truly resonate in the marketplace fuels her desire to understand the full context of consumers and their relationships with brands. Outside of work, her favorite personal pastime is boating on Lake St. Clair with her husband and two children.

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Right-Sizing Strategy for the Rainbow Ahead

by Amy Perifanos & Lisa McFarland
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