AMY ALKON does "applied behavioral science," translating scientific research into highly practical advice. She is the author of the just-published "science-help" book, "Unf*ckology: A Field Guide to Living with Guts and Confidence" (St. Martin's Griffin, Jan. 2018). Alkon writes The Science Advice Goddess, an award-winning, syndicated column that runs in newspapers across the United States and Canada. She is also the author of the science-based books, "Good Manners for Nice People Who Sometimes Say F*ck" and "I See Rude People." She has been on Good Morning America, The Today Show, NPR, CNN, MTV, podcasts including Adam Carolla's and Joe Rogan's, and does a weekly science podcast. She has written for Psychology Today, Los Angeles Times, Los Angeles Times Magazine, the New York Daily News, among others, and has given a TED talk. She is the President of the Applied Evolutionary Psychology Society. She lives in Venice, California.