Alissa Benishai

Founder and CEO of Phat Buddha

https://www.phatbuddhawear.com/
Born and raised in New York City, Alissa Benishai graduated from Stern at the impressive age of 19. Her first career in the “city that never sleeps” landed her in real estate development. Alissa's then lifestyle revolved around high-stakes deals, parties and beyond until her dreams were almost swept away. In a pivotal moment of realization, Alissa opened her eyes to a much-needed new approach to both life and career. In 2009, Alissa said goodbye to her lifetime in New York and traveled to Hawaii to begin a three-month intensive Bikram yoga training. It was here that she found both her peace and passion in life and returned to New York to transform it into what was born as Phat Buddha, a one size fits all activewear brand. Since then, Alissa has evolved Phat Buddha into more than just a wardrobe for the studio.
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Purpose//

Pursuing my goals nearly cost me my dreams

by Alissa Benishai

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People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

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