Alison Harmelin

CoFounder & Chief Brand Officer

Alison Harmelin is co-founder of Zeel, a high growth technology start up and the nation’s largest platform of on-demand wellness services. Alison is a former broadcaster, wellness expert, and women’s leadership advocate.


In December 2012, Harmelin, along with her husband, tech entrepreneur Samer Hamadeh, and co-founder Edward Shen, launched Zeel Massage On Demand® – the first app-based at-home massage service providing licensed, vetted therapists across the country. The company has since expanded to include [email protected] and Zeel Spa®, software solutions for delivering wellness to offices, hotels and spas nationwide. Zeel has been ranked among the Inc. 5000 and Crain’s Fast 50 for two consecutive years.


Prior to Zeel, Harmelin served as an anchor and reporter for CBS News based out of the network's headquarters in New York City. She most recently served as a fill-in anchor for CBS News Up-to-the-minute, the CBS Morning News and CBSN, the network's 24 hour streaming channel. Harmelin spent almost a decade as a freelance correspondent for CBS Newspath, the network's 24-hour affiliate feed service. During that time Harmelin regularly anchored CBS MoneyWatch and was a frequent contributor to CBS Radio News and


Alison is also a former model and philanthropist, currently serving on the Friends Committee of the Costume Institue of the Metropolitan Museum of New York. She resides with her husband and three children in New York City, is originally from Philadelphia, and earned a B.A. from the University of Southern California


Harmelin’s work as a field reporter spanned more than a decade and included live reporting in the aftermath of the September 11th attacks, the London Bombings, Hurricane Katrina, the Collapse of Bear Stearns, and Superstorm Sandy. Harmelin began her career at NBC News in London, has covered the White House and the Supreme Court in Washington D.C., and worked as a local anchor and reporter at television stations in central Pennsylvania and Philadelphia. Prior to her work in television, Harmelin worked for the then District Attorney of Philadelphia, Lynne Abraham. In 2003, Harmelin was nominated for an Emmy for her investigative series on child sex trafficking on the Internet.


A former model, Harmelin sits on The Friends Committee of the Costume Institute at The Metropolitan Museum of Art. Originally from Philadelphia, Alison graduated from the University of Southern California. She and her husband Samer are based in New York City and have three children.


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Shelter in Place Silver Linings

by Alison Harmelin
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