With experience spanning 30 years, 40 countries, and 50 brands, Alexei Orlov has made life his business and business his life as a seasoned leader in Global Marketing. A proven specialist in global brand strategy, marketing deployment, and operational change management, Alexei’s passionate and dynamic leadership has been a driving force throughout his career.
Alexei Orlov is Founder and Global CEO of mtm choice worldwide, a boutique network of skilled practitioners specialising in high-precision brand activation and media optimisation. Bolstered by market-enabling technologies, mtm agencies seek to help brands excel at the “moments that matter” for their customers and consumers. The company, which initially raised $30 million, has completed two acquisitions and will be closing a third in July 2018. mtm is currently in negotiations to complete a further $50 million of funding to support additional top-tier acquisitions in 2018.
Prior to mtm, Alexei Orlov served as Senior Advisor to the CEO & Chairman of DAS, an international division of Omnicom Group. Prior to DAS, he served as Global CEO of RAPP where he oversaw a dramatic turnaround, attracting new business and leadership talent through a successful rebranding initiative.
As Chief Marketing Officer (CMO) of Volkswagen Group China, Alexei Orlov was responsible for the overall marketing and brand positioning for the Volkswagen Brands portfolio across Greater China and ASEAN. Alexei was jointly responsible for the commercial excellence of the company’s significant regional business as a core member of Volkswagen’s executive team.
Alexei served the digital specialist agency Wunderman for eight years as President (Europe), then as Global COO and finally as Executive Vice-Chairman (Worldwide). He also served as the Global Strategic Lead for WPP’s automotive business, where he co-led agencies including Ogilvy & Mather, Wunderman, Mindshare, Y&R and JWT on their work for Ford, Jaguar, Land Rover, Mazda, and Volvo.
Before joining Wunderman, Alexei Orlov owned and ran ROCQM and MCW, specialists in brand strategy and commercial recovery. After selling the company to WPP, the company became one of the key cornerstones of what later became RMG Connect, a global strategy service within the WPP portfolio.
Prior, Alexei was Global Brand Communications Director for Volvo Cars and Marketing Director of Volvo UK, at the time the second-largest national sales company for the Volvo Corporation. Alexei was the youngest executive to be appointed to a director position at Avon, where he served as Marketing Director of Avon Cosmetics Retail (Europe). At the beginning of his career he was a founding member of the highly-successful Paperchase Retail Group, igniting in him a passion for brand stewardship that carries on to this day.
Alexei Orlov has been the recipient of numerous prestigious awards and honors. In 2012 and 2013, Alexei was awarded CMO of the Year / ASEAN by the World Brand Congress. In 2013, Alexei and his team at Proximity received a Cannes Gold Lion Award for their work creating the People’s Car Project, the largest automotive social media platform with 28 million users and 108 million YouKu followers. Alexei was also invited to be one of the top keynote speakers at the highly-acclaimed Global Brand Forum in 2013.
Alexei Orlov’s dynamic insight is reflected in his continued ventures, thought leadership, and everyday philosophies. Originally from the United Kingdom, he currently resides in New York City where he spends leisure time with his beloved family, enjoys nature, and writes poetry.